The court of (social media) public opinion has voted, and the Emmy winners are in. An analysis of online buzz reveals that of all the best actor/actress nominees, Michael C. Hall’s performance as Dexter generated the most buzz.
[read more]Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime.
[read more]According to the first mobile media rankings based on audience measurement data from metered smartphone usage, aside from the Android Market app itself, Facebook, Google Maps and Gmail were the most used among U.S. Android users 18 years and older.
[read more]Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
[read more]On Thursday, September 8, 2011, President Obama addressed a joint session of Congress with his agenda for creating jobs in the U.S. The speech was carried live from approximately 7:00PM-8:00PM EDT on 11 networks. The sum of the average audience for those networks was 31,439,080 viewers, with a combined household rating of 20.9.
[read more]Nielsen recently released a comprehensive study about the spending and media habits of women across 21 developed and emerging countries. At the Nielsen Consumer 360 conference in Frankfurt Germany, new findings about the women of Germany were revealed.
[read more]Decades of improved supply chain efficiency and management have produced undisputed gains for companies across the globe. Supply chain management is now the rule, not the differentiator. In today’s demand economy, leveraging untapped pools of consumer demand is crucial for competitive advantage.
[read more]What does it take to successfully launch a new product in Germany? Investigating some common perceptions that German consumers do not like innovations and are only concerned about price, that the retail landscape does not support new innovations, or that keeping an innovation alive is more difficult in Germany than in other established markets, Nielsen reveals the key factors for success with new product innovation at the Consumer 360 conference in Frankfurt, Germany.
[read more]With more than one mobile phone per person in Germany, it is a strong mobile market, but the potential for growth exists. German mobile consumers are connected and getting smarter. Nearly two out of every three (63%) mobile purchases in Germany are smartphones.
[read more]According to Nielsen, Peyton Manning, Drew Brees and Donovan McNabb hold the highest N-Scores, a measure of marketability created in tandem with E-Poll, yet Michael Vick, Tom Brady, Brett Favre and Aaron Rodgers garnered the most buzz online since last September.
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