While connected by a common language (accents notwithstanding), history and location, Australians and New Zealanders have always had a degree of friendly rivalry. But that rivalry is diminishing to some extent as more Australians visit their neighbor to the southeast, according to research from Nielsen’s BuzzMetrics service.
[read more]The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.
[read more]Price cuts are providing consumers with exceptional value, but they are showing up in the form of weakening or declining department, category and same-store store sales trends for many U.S. retailers.
[read more]Apparently the Dallas Cowboys are also America’s “Online” Team as well. Thanks to their strong national following, as well their headline-grabbing new stadium, the Cowboys lead all teams in online buzz during the last 90 days, capturing 7.0 percent of the online NFL discussions on blogs, boards and groups.
[read more]President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.
[read more]As the debate on health care in the U.S. continues, President Obama detailed his vision for health insurance reform in his second address to a joint session of Congress…
[read more]Washington D.C. is increasingly drawing in the young and the wealthy, according to Nielsen Claritas. A new demographic spotlight finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live are in the Washington D.C. area.
[read more]Coupon enthusiasts are the driving force behind exploding redemption rates, according to new findings from Nielsen’s Homescan. Eighty-one percent of the units purchased using manufacturer coupons came from just 19 percent of U.S. households
[read more]Nielsen’s survey of more than 18,250 affluent individuals across 35 Indian metro areas, initiated a new method of defining affluence.
[read more]When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.
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