With American consumers set to spend less over holidays, many are focused on stretching their dollars as Black Friday, the biggest shopping day of the year, approaches.
[read more]Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.
[read more]Vietnam’s business leaders expect to return to double-digit growth in 2010, according to the latest edition of the Nielsen Vietnam’s Business Barometer.
[read more]Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.
[read more]For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.
[read more]2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.
[read more]The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.
[read more]Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.
[read more]According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.
[read more]Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
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