During November 2011, Google was the most-visited Web brand with 174.3 million unique U.S. visitors. The list of Top Brands remained the same as the month before, with the Amazon overtaking Wikipedia as the 8th ranked site by total audience in November, reflecting greater consumer activity during the busy holiday shopping season.
[read more]Nielsen looks at the top online destinations and mobile platforms of 2011
[read more]As the end of 2011 draws near, Canadians are doubtful about job prospects, their personal finances and whether it’s wise to spend money right now, according to a new Nielsen survey.
[read more]Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia.
[read more]Nielsen looks at the the most-watched TV programs during 2011
[read more]Nielsen looks at the top DVD and book titles of 2011
[read more]Nielsen looks at the most effective TV advertisements of 2011
[read more]To friend or to de-friend, that is the question. New research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).
[read more]A new report provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.
[read more]Teens have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as leading message senders.
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