Comments on: Will Early Big Buzz for Bing Mean a Search Boost for Microsoft? http://blog.nielsen.com/nielsenwire/online_mobile/will-early-big-buzz-for-bing-mean-a-search-boost-for-microsoft/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Buzz on Bing « Screenwerk http://blog.nielsen.com/nielsenwire/online_mobile/will-early-big-buzz-for-bing-mean-a-search-boost-for-microsoft/comment-page-1/#comment-9369 Buzz on Bing « Screenwerk Tue, 09 Jun 2009 14:04:29 +0000 http://blog.nielsen.com/nielsenwire/?p=12252#comment-9369 [...] Sterling Over at SEL I’ve been writing posts about Bing and its traffic growth. Nielsen does an interesting analysis on Bing Buzz/sentiment [...] [...] Sterling Over at SEL I’ve been writing posts about Bing and its traffic growth. Nielsen does an interesting analysis on Bing Buzz/sentiment [...]

]]> By: Jason http://blog.nielsen.com/nielsenwire/online_mobile/will-early-big-buzz-for-bing-mean-a-search-boost-for-microsoft/comment-page-1/#comment-9165 Jason Wed, 03 Jun 2009 21:21:41 +0000 http://blog.nielsen.com/nielsenwire/?p=12252#comment-9165 "72 percent of heavy searchers (the top 20 percent of searchers that generate 80 percent of total searches in the U.S.) use three or more search engines per month. These heavy searchers are the ones that Microsoft will want to attract, since they drive the majority of search activity on the Web." At face value, this has a lot of merit, but the problem, as I see it, is that the 20% who search probably benefit the least from Bing's features “72 percent of heavy searchers (the top 20 percent of searchers that generate 80 percent of total searches in the U.S.) use three or more search engines per month. These heavy searchers are the ones that Microsoft will want to attract, since they drive the majority of search activity on the Web.”

At face value, this has a lot of merit, but the problem, as I see it, is that the 20% who search probably benefit the least from Bing’s features

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