When newlyweds Jill Peterson and Kevin Heinz asked their wedding party to turn their wedding into a party the result was the latest YouTube hit “JK Wedding Entrance,” which featured the entire cast dancing down the aisle to Chris Brown’s “Forever.” Just five days after it was posted, the video was the most-cited clip according to Nielsen’s BlogPulse, and has recently passed the 10 million views mark after the “Today” show flew the crew to New York to recreate the entire event outside Rockefeller Center.
While it’s great news and great fun for the happy couple, the video also seems to have had a halo effect for troubled singer Chris Brown, whose February assault on then girlfriend Rihanna cloaked the singer in months of negative buzz. (Brown plead guilty and received five years probation and must serve 180 hours of community labor.) The wedding video now has a direct link to buy “Forever,” which, despite being released last year, is now in the iTunes top 10. According to Soundscan “Forever” digital downloads went from under 3,000 (week ending 7/19) to 50,000 (week ending 7/26) and sales of Brown’s album “Exclusive” are up %130 in the last week.
Brown’s own attempt at a viral video, a recently released apology video for the Rihanna “incident” which he calls “inexcusable,” has been viewed more than 2 million times. As BlogPulse shows, July buzz about Brown and “Forever” reach almost as high as blog discussion that occurred around the time of the assault.
[...] sales, even if you’re Chris Brown languishing in a career low point (here). Neilsen points out (here) that Brown’s track Forever from 2008 was nowhere to be seen until this week, but is now in the [...]
[...] Viral Wedding Video’s 10M Views Drive Chris Brown Buzz and Sales (tags: marketing media music video youtube) [...]
[...] the original: Viral Wedding Video’s 10M Views Drive Chris Brown Buzz and Sales Share and [...]
[...] Nielsen Wire [...]
[...] Nielsen Wire reports that the wedding video now has a direct link to buy “Forever (buy on Amazon),” which, despite being released last year, is now in the iTunes top 10. The video, reports Nielsen, also seems to have had a halo effect for troubled singer Chris Brown, whose February assault on then girlfriend Rihanna cloaked the singer in months of negative buzz. Via @shivsingh and Amnesia blog. [...]
[...] [Nielsen] @munkyfonkey / @themediaisdying / Kindred [...]
[...] Viral Wedding Video’s 10M Views Drive Chris Brown Buzz and Sales | Nielsen Wire: That “viral” (by which they just mean “popular”) video of a wedding party dancing into the church [was it a church?] reminded everyone of Chris Brown’s tedious autotune’d song again, with the result that it ended up in iTunes’ Top 10. Yet another example of how something being given away increases its sales. [...]
[...] Salvation in the form of a YouTube video – JK Wedding Dance. He’s back on top of the charts. An entire YEAR after the original song [...]
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