November 19, 2009
The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.
| Overall Online Video Usage (U.S.) |
|
Oct-09 |
Year-Over-Year |
Month-Over-Month |
| Unique Viewers (000) |
138,623 |
14.8% |
-0.5% |
| Total Streams (000) |
11,226,935 |
26.2% |
1.9% |
| Streams per Viewer |
81.0 |
9.9% |
2.4% |
| Time per Viewer (min) |
212.5 |
23.8% |
8.9% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Video Streams for October 2009 (U.S.) |
| RANK |
Video Brand |
Total Streams (000) |
Unique Viewers (000) |
| 1 |
YouTube |
6,632,964 |
105,923 |
| 2 |
Hulu |
632,662 |
13,472 |
| 3 |
Facebook |
217,765 |
31,594 |
| 4 |
MSN/WindowsLive/Bing |
183,556 |
17,301 |
| 5 |
Yahoo! |
173,482 |
24,265 |
| 6 |
Fox Interactive Media |
160,698 |
13,142 |
| 7 |
ABC Television |
136,348 |
5,642 |
| 8 |
Turner Sports and Entertainment Digital Network |
119,850 |
5,741 |
| 9 |
ESPN Digital Network |
109,799 |
8,625 |
| 10 |
CBS Entertainment Network |
103,741 |
6,973 |
| Source: The Nielsen Company |
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
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