November 19, 2009
The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Oct-09 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 138,623 | 14.8% | -0.5% |
| Total Streams (000) | 11,226,935 | 26.2% | 1.9% |
| Streams per Viewer | 81.0 | 9.9% | 2.4% |
| Time per Viewer (min) | 212.5 | 23.8% | 8.9% |
| Source: The Nielsen Company | |||
| Top Online Brands ranked by Video Streams for October 2009 (U.S.) | |||
|---|---|---|---|
| RANK | Video Brand | Total Streams (000) | Unique Viewers (000) |
| 1 | YouTube | 6,632,964 | 105,923 |
| 2 | Hulu | 632,662 | 13,472 |
| 3 | 217,765 | 31,594 | |
| 4 | MSN/WindowsLive/Bing | 183,556 | 17,301 |
| 5 | Yahoo! | 173,482 | 24,265 |
| 6 | Fox Interactive Media | 160,698 | 13,142 |
| 7 | ABC Television | 136,348 | 5,642 |
| 8 | Turner Sports and Entertainment Digital Network | 119,850 | 5,741 |
| 9 | ESPN Digital Network | 109,799 | 8,625 |
| 10 | CBS Entertainment Network | 103,741 | 6,973 |
| Source: The Nielsen Company | |||
For more info: Contact The Nielsen Company, or read about our media and consumer expertise.
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