A more important question is "Do you know what Android is?" More people are buying Android phones than any platform out there- including Apple. Many buyers don't even know they are buying an Android phone, since Google does no marketing whatsoever for Android. This survey doesn't reflect the actual behavior of buyers. The sales numbers do.

Didn't Nielsen poll for loyalty?

Next Desired OS by current OS?

What do current Android/iPhone users want next?

Male want Android

I'd love to see this study done a few months from now after Windows Phone 7 has had a chance to gain market acceptance. I think it will be interesting to see whether it's a 2 way or 3 way race

Very interesting article; I am wondering if those numbers might be different after the half billion advertising push and the release of the new windows7 phone.

When will you start breaking out Windows Mobile (obviously dead) from Windows Phone 7 (very much alive and gaining mindshare)? Your current analysis of "next desired phone" seems to be missing that fairly important distinction.

It would be nice to see how the inclusion of iPad's iOS and alternative tablet's that run the Android OS (like Samsung's Galaxy Tab) skew these numbers now and in 2011… Is there any research available that would include this data, as well? Not to mention the possibility of including Chrome OS into this discussion for phones and tablet's alike!

Android has the biggest upside because of the price. Free to the handset makers. Google is giving away the OS in order to gain more market share and put Google apps onto people's phone. It's a very smart idea, but I'd expect nothing less from Google. http://www.teleco4.com

Good overview of the current market, fast forward 5 years and then we will have the real winner in this market. Or maybe just maybe, Apple will change the game again. iPod wrist watches or maybe iPhone wrist watches? in an ever changing world, we can only wait and wonder…
Frank. Bali Indonesia.

I've had an iPhone and it was great, but had it's limitations. Apple doesn't support Flash and therefore you can't access a lot of sites. So my next phone will be (unless something better is released) Google's operating system. Down with BB! Down with Symbian!

yeah, the "by gender" numbers are not surprising. the android marketing is so lame and "male" oriented while the iphone is just trying to make stuff look easy and cute.

This article tends to highlight that there is not a lot of difference in functionality between the various operating systems and it is now becoming a race for features and apps to attract buyers. The first system to make latte will be a huge hit.

Interesting… So this is going to be a battle between iOS and Android in the coming months/years to lead the Smartphone market.

I do not believe people will care about the operating systems they are using. I guess people do care for the handset total features. Maybe only those persons with very clear need of Apps will look for the OS and the corresponding App store.
Android is spread among the cellular vendors as everybody runs to deploy it. In this sense most the products on the market is using Android…

Very interesting data on the variations across different groups.

The one additional piece that I really wanted to know about this data but did not read or see in the text or graphics is what proportion of feature phone users plan to upgrade to a smart phone in the next year, i.e., what is the size of the population of "likely smartphone upgraders"?

Very interesting data on the variations across different groups.

There is one piece of additional data that I think would be very helpful to include: what proportion of feature phone owners are planning to upgrade to a smart phone in the next year, i.e., what is the size of the Likely Smartphone Upgraders population?

How does the smartphone market begin to segment via minority groups?