August 13, 2008
Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online.
Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% – from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.
Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.
| Rank: U.A., Aug. 11 |
Website | Unique Audience: Aug. 8 (in 000’s) |
Unique Audience: Aug. 9 (in 000’s) |
Unique Audience: Aug. 10 (in 000’s) |
Unique Audience: Aug. 11 (in 000’s) |
|---|---|---|---|---|---|
| 1 | Yahoo Olympics | 1,477 | 3,324 | 2,839 | 5,253 |
| 2 | NBC Olympics | 2,664 | 4,008 | 3,264 | 4,560 |
| 3 | AOL Olympics | 395 | 1,010 | 1,205 | 1,192 |
| 4 | Sports Illustrated Olympics | 293 | 331 | 667 | 646 |
| 5 | Beijing2008.cn | 429 | 780 | 581 | 607 |
| 6 | New York Times Olympics | 341 | 466 | 301 | 482 |
| 7 | ESPN Olympics | 273 | 343 | 579 | 368 |
| 8 | Fox Sports on MSN Olympics | 49 | 95 | 259 | 182 |
| 9 | USA Today Olympics | 280 | 184 | 231 | 163 |
| 10 | CBS Sports Olympics | 70 | 23 | 41 | 102 |
| Source: The Nielsen Company, Custom Analysis (August 8 – August 11, 2008) | |||||
| Daily data may fluctuate because of smaller sizes used to project daily audience sizes. | |||||
View the full press release.
Read coverage of Nielsen’s findings in The International Herald Tribune, The Los Angeles Times, The Hollywood Reporter, and on CNET.com.
For press inquiries or for more information on this article contact Nielsen
