Comments on: Update: Return of the Twitter Quitters http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: @mattheisler http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-34584 @mattheisler Fri, 17 Dec 2010 18:03:58 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-34584 You can count me in the group that joined, left, joined, left, and joined again. I agree there is this huge disconnect between "pop culture" understanding of twitter, and how those of us who find it useful use the site. Matt Heisler <a href="http://www.homesellinginmass.net" rel="nofollow">Northborough MA Home Sales </a> You can count me in the group that joined, left, joined, left, and joined again. I agree there is this huge disconnect between "pop culture" understanding of twitter, and how those of us who find it useful use the site.

Matt Heisler
Northborough MA Home Sales

]]> By: Should Twitter be Profitable? | Wall St. Cheat Sheet http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-20652 Should Twitter be Profitable? | Wall St. Cheat Sheet Tue, 22 Dec 2009 06:32:16 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-20652 [...] this is only the first inning of micro-search. Twitter has an incredibly high abandonment rate (60%), so we’ll see if another company turns Twitter into Friendster. I have a feeling the [...] [...] this is only the first inning of micro-search. Twitter has an incredibly high abandonment rate (60%), so we’ll see if another company turns Twitter into Friendster. I have a feeling the [...]

]]> By: · Consider this: Is Twitter Just a Taste Test? http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-17689 · Consider this: Is Twitter Just a Taste Test? Fri, 06 Nov 2009 17:40:40 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-17689 [...] networking pie, but will the client craving be quelled sooner than expected? According to recent Nielsen Online findings, approximately 60% of those that sign-up for the popular Twitter service abandon it after only one [...] [...] networking pie, but will the client craving be quelled sooner than expected? According to recent Nielsen Online findings, approximately 60% of those that sign-up for the popular Twitter service abandon it after only one [...]

]]> By: SooW’s BBQ | http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-16480 SooW’s BBQ | Tue, 13 Oct 2009 10:42:46 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-16480 [...] useless. The retention rates (60% of Twitter users do not return after a month) are the consequences. I’m also pretty sure [...] [...] useless. The retention rates (60% of Twitter users do not return after a month) are the consequences. I’m also pretty sure [...]

]]> By: Twitter Sheep: 80% of Accounts Have Fewer Than 10 Followers « World of Cush-A Discovery Blog http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-15998 Twitter Sheep: 80% of Accounts Have Fewer Than 10 Followers « World of Cush-A Discovery Blog Sat, 03 Oct 2009 16:45:25 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-15998 [...] the day they created their accounts. You can compare this with the 60 percent abandonment rate claimed by Nielsen. But even these may not be the true abandonment rates. Just because you are not Tweeting does not [...] [...] the day they created their accounts. You can compare this with the 60 percent abandonment rate claimed by Nielsen. But even these may not be the true abandonment rates. Just because you are not Tweeting does not [...]

]]> By:   Twitter Quitters: Nielsen Online Stands By Twitter 40% Retention Rate by Funny Celebrity . info http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-15070   Twitter Quitters: Nielsen Online Stands By Twitter 40% Retention Rate by Funny Celebrity . info Sat, 12 Sep 2009 21:16:17 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-15070 [...] feed into the Twitter community. David Martin, Vice President, Primary Research, Nielsen Online says the results from testing third-party Twitter app were similar with about 60% abandoning Twitter after a month. [...] [...] feed into the Twitter community. David Martin, Vice President, Primary Research, Nielsen Online says the results from testing third-party Twitter app were similar with about 60% abandoning Twitter after a month. [...]

]]> By: The Messenger » Blog Archive » Narcissistic ADHD Stalker http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-9951 The Messenger » Blog Archive » Narcissistic ADHD Stalker Mon, 29 Jun 2009 19:58:30 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-9951 [...] Nielsen Online claims a 60% abandonment rate [...] [...] Nielsen Online claims a 60% abandonment rate [...]

]]> By: Tom Matteson http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-9499 Tom Matteson Sun, 14 Jun 2009 01:18:30 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-9499 Since there are no exit polls for Twitter users I am not sure how you quantified your data. Nonetheless, compiling data is part of what you do. So, I imagine you had valid data. From all the debate back and forth on the topics, it seems that limited factors are being associated to Twitter's dismal retention rate; which some do not want to accept. One of those is that some people are just too clueless to get it; and another is that Twitter is too difficult for some people to grasp; or a combination thereof. From what I have seen, I see other issues factoring in to the large number of Twitter Quitters. First and maybe foremost, if you do have an issue, Twitter simply does not provide support. There biggest support feature is a forum. However, support from Twitter is essentially non-existent. Twitter users may complain of the same issues for months and those complaints are virtually ignored, or in some instances, they simply say the issue has been resolved. From a customer service standpoint, you simply cannot ignore customer issues and expect them to go away. Let me clarify that.. you cannot expect the issues to go away. You can expect the customers to go away. Another negative is that Twitter appears to be a breeding ground for MLM programs with some incredible claims; of which, some cannot be supported, or are clearly false, or will get your account deleted by using some of their tools. Without regulating the dissemination of this type of content, what happens is that Twitter users are inundated with hundreds of repetitive MLM-hype tweets. I imagine that some people simply get tired of it. I have also seen complaints about receiving unwanted porn. There is a process to unfollow someone. You can select to block another user. However, processes do not always work; and sometimes basic functions do not work for random users. There appears to be no fix for these issues. When these processes and functions do not work properly, Twitter fails miserably on addressing these type of customer complaints. Allowing itself to be exploited and failing to handle customer issues will only continue to contribute to high Twitter Quitter rates; consistent with your projections about the unlikelihood of Twitter's long term sustainability. I believe that if MySpace were to add a similar method of mobile messaging they would recover from their 31 point dive and blow Twitter out of the water. Since there are no exit polls for Twitter users I am not sure how you quantified your data. Nonetheless, compiling data is part of what you do. So, I imagine you had valid data. From all the debate back and forth on the topics, it seems that limited factors are being associated to Twitter’s dismal retention rate; which some do not want to accept. One of those is that some people are just too clueless to get it; and another is that Twitter is too difficult for some people to grasp; or a combination thereof.

From what I have seen, I see other issues factoring in to the large number of Twitter Quitters. First and maybe foremost, if you do have an issue, Twitter simply does not provide support. There biggest support feature is a forum. However, support from Twitter is essentially non-existent. Twitter users may complain of the same issues for months and those complaints are virtually ignored, or in some instances, they simply say the issue has been resolved. From a customer service standpoint, you simply cannot ignore customer issues and expect them to go away. Let me clarify that.. you cannot expect the issues to go away. You can expect the customers to go away. Another negative is that Twitter appears to be a breeding ground for MLM programs with some incredible claims; of which, some cannot be supported, or are clearly false, or will get your account deleted by using some of their tools. Without regulating the dissemination of this type of content, what happens is that Twitter users are inundated with hundreds of repetitive MLM-hype tweets. I imagine that some people simply get tired of it. I have also seen complaints about receiving unwanted porn. There is a process to unfollow someone. You can select to block another user. However, processes do not always work; and sometimes basic functions do not work for random users. There appears to be no fix for these issues. When these processes and functions do not work properly, Twitter fails miserably on addressing these type of customer complaints. Allowing itself to be exploited and failing to handle customer issues will only continue to contribute to high Twitter Quitter rates; consistent with your projections about the unlikelihood of Twitter’s long term sustainability.

I believe that if MySpace were to add a similar method of mobile messaging they would recover from their 31 point dive and blow Twitter out of the water.

]]> By: Coram Deo Blog » Texting in Church http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-8983 Coram Deo Blog » Texting in Church Fri, 29 May 2009 15:05:46 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-8983 [...] personally think Twitter is a ridiculous fad that will die out quickly (in fact, a recent Nielsen study shows that 60% of Twitter users abandon the service after one month). But in spite of the data, I [...] [...] personally think Twitter is a ridiculous fad that will die out quickly (in fact, a recent Nielsen study shows that 60% of Twitter users abandon the service after one month). But in spite of the data, I [...]

]]> By: Aaron http://blog.nielsen.com/nielsenwire/online_mobile/update-return-of-the-twitter-quitters/comment-page-1/#comment-8543 Aaron Fri, 15 May 2009 03:36:13 +0000 http://blog.nielsen.com/nielsenwire/?p=11224#comment-8543 Did anyone think to look at how maybe the slowness of the service, the constant downtime, and the Facebook-like mistakes being made (like the recent @reply changes) might be a healthy part of this? I mean, when I first signed up with Twitter, I found it to be useful and have only stuck around because I enjoy the people I've followed that I would otherwise not have found. However, the constant drops of service, outages, etc. are extremely annoying. Did anyone think to look at how maybe the slowness of the service, the constant downtime, and the Facebook-like mistakes being made (like the recent @reply changes) might be a healthy part of this?

I mean, when I first signed up with Twitter, I found it to be useful and have only stuck around because I enjoy the people I’ve followed that I would otherwise not have found. However, the constant drops of service, outages, etc. are extremely annoying.

]]>