Michelle McGiboney, Nielsen Online
Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.
Fastest Growing Member Community Destinations in February 2009
| RANK | Site | Feb 08 | Feb 09 | % growth |
|---|---|---|---|---|
| 1 | Twitter.com | 475,000 | 7,038,000 | 1382% |
| 2 | Zimbio | 809,000 | 2,752,000 | 240% |
| 3 | 20,043,000 | 65,704,000 | 228% | |
| 4 | Multiply | 821,000 | 2,394,000 | 192% |
| 5 | Wikia | 1,381,000 | 3,758,000 | 172% |
| source: Nielsen NetView, 2/09, U.S., Home and Work | ||||
Twitter Most Popular Among Working Adults
Twitterers (a.k.a. Tweeters) are not primarily teens or college students as you might expect. In fact, in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience. We found that the majority of people visit Twitter.com while at work, with 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only.
Unique Visitors to Twitter.com by Age Demographic
| Age Group | Unique Audience | Composition % |
|---|---|---|
| 2-17 | 250,000 | 3.6 |
| 18 – 24 | ** | ** |
| 25 – 34 | 1,379,000 | 19.6 |
| 35 – 49 | 2,935,000 | 41.7 |
| 55+ | 1,165,000 | 16.6 |
| 65+ | 477,000 | 6.8 |
| source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes
|
||
Twitter On The Move
PC Web usage of Twitter.com doesn’t tell the whole story. The ability to twitter via a mobile phone-whether through the mobile Web or via text messages-is a driving factor in the social network’s success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
Finally, text messaging offers a third platform for consumers and businesses alike to take part in the twitter craze. In the last quarter of 2008, 812,000 unique users sent or received Twitter text messages from AT&T or Verizon cell phones. There was an average of nearly 240 tweets per person for the quarter.
It will be interesting to watch the evolution of Twitter as it continues to gain momentum. In an unstable economy, it might prove to be an economical and important part of an employer’s marketing strategy that helps to keep consumers aware of and connected to their brand.
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[...] to a report from Nielsen, the largest number of visitors to twitter.com are in the 35-49 [...]
[...] popularity of twitter is hard to refute at this point. Nielsen indicates that again Twitter is the fastest growing social networking site on the Internet. Okay, so you say, how is that relevant to my association? No one on our staff gets twitter, so [...]
[...] online is sharing some interesting data about Twitter. For one, it was the fastest growing community destination last month, experiencing 1382% growth [...]
[...] to a post on Nielsen Wire, unique visitors to Twitter.com increased 1,382 percent year-over-year, from 475,000 unique [...]
[...] to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Nielsen online is sharing some interesting data about Twitter. For one, it was the fastest growing community destination last month, experiencing 1382% growth [...]
[...] small new survey from Nielsen about the five fastest growing “member community destinations” in the U.S. reveals what we all kind of knew already: Twitter is at the top. From February [...]
[...] mentioned above, these two reasons may actually explain part of the astonishing growth of Twitter [...]
[...] Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month, Nielsen, March [...]
[...] researcher Nielsen published new data on March 18 that shows dramatic growth in Twitter numbers over the past year in the United States. (To be sure [...]
[...] growth was immense over the past year, according to Nielsen. “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique [...]
[...] be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and Nielsen gave you the news that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so [...]
[...] to a Nielsen Online survey, Twitter grew a whopping 1,382% from February 2008 to February 2009, registering a total of just more than 7 million unique [...]
[...] Pilgrim pointed out that in the most recent Nielsen NetView data on “community sites,” Twitter shows a 1382% increase in its user base (year-over-year, February). That’s no typo- that’s actually over one [...]
[...] rise and rise (and rise and rise…) of social media March 20, 2009 — Emma Nielsen’s post on their blog today identifies the fastest growing social media sites. While Facebook ploughs on at a staggering rate [...]
[...] Nielsen Online reported that Twitter has now surpassed Facebook and others to become the fastest-growing site in the “Member Communities” category for the month of February. The following key stats are pretty impressive: [...]
[...] Why Should I Care? and you’ll get an idea of where this is going, but we have some recent data collected by The Nielsen Company that talks to its increasing relevance as a communication [...]
[...] Nielsen has just released the stats for the growth of social networking sites. [...]
Amazing stats. Yes, Twitter is growing fast. It was interesting to see how many people are on Facebook though. I’d like to see how some of the other social media sites rank by comparison.
Ironically enough, I think facebook’s new layout has encouraged a lot of facebook users to check out Twitter. Wonder what the numbers will show for March…
[...] pace of technological change is increasing. This week, as I read the recent news from Neilsen about Twitter growing 1,382% over the past year, and I was I reminded of Moore’s Law which [...]
[...] primarily a business tool used by people in their late twenties to early fifties, according to new data from market research firm [...]
[...] Michelle McGiboney, Nielsen Online [...]
[...] population is relatively basic. The most recent “post-surge” age demographics reported by Nielsen Online was the source for charts that detail the percentages and populations that compose the tweeters. [...]
It’s not clear from the data published what the nature of usage is, so not clear on what the contention that Twitter is an intergral element of brand marketing is based? One assumes is is not solely based on the proportion using at work.
[...] McGiboney from Nielsen Online has posted the latest numbers on Twitter’s remarkable growth in both the consumer and corporate worlds. [...]
[...] massive growth. The site had 7 million unique visits in February, up 1,382% from a year ago, according to Nielsen NetView. But even that statistic is an underestimation of Twitter, as many users update via mobile or [...]
[...] 2009 March 23 by Lee Holcomb Why should your non-profit use Twitter? A recent post at Nielsen Wire showed that unique visitors to Twitter increased 1,382 percent year-over-year, from [...]
[...] 2009 by Paul Schwartz While social media sites such as Facebook, LinkedIn, and Twitter grow at staggering rates, companies are struggling to find value in these social media sites. Afterall, if this is where [...]
[...] events and conference, such as SXSW, are using Twitter as a method of communication. According to Nielsen NetRatings there were over 7 million visitors in February 2009 making Twitter the fastest growing social [...]
[...] and possibly in part — to increased celebrity use and TV News and national newspaper reports, Twitter.com grew 1382% year over year. In fact, with roughly 6 million monthly visitors, Twitter.com now ranks as the third largest [...]
[...] Twitter experiences almost exponential growth (Nielsen estimates 1,382 per cent year-on-year growth from in website users alone), I’m seeing a rapid growth in corporate use of this emerging [...]
[...] BusinessWeek no doubt hopes that the Twitter sync will encourage more user participation in Business Exchange, which is a business-based social network that builds communities around a multitude of topics. To date, according to Elizabeth Holmes writing for WSJ’s “Digits”, only around 3% of its active users leave comments. In preparation for the Twitter tie-up, Business Exchange has made changes to its comments section. Comments have been renamed ‘reactions’ and users have just 120 characters to express themselves despite Twitter’s 140 character allocation – the other 20 characters being reserved for the back-link. As per many other big brands, it appears even major media companies are now beginning to see the benefits of embracing the popular micro-blogging platform. [...]
[...] Twitters Tweet Smell Of Success [...]
[...] found a really interesting article on Nielson the other day which outlines the amazing growth of Twitter in just one year. In February 2008, Twitter had 475,000 users. Just one year later [...]
[...] From Michelle McGiboney, Nielsen Online: [...]
[...] know exactly what their friends are doing at any given moment. Twitter is a serious business…Nielsen Wire reported last week that Twitter use increased at an amazing rate of 1,382% in one year. February [...]
[...] number of total unique visitors increasing from 475,000 in February 2008 to 7 million last month, according to Nielsen Online. This increase makes Twitter the fastest growing member community site for the [...]
[...] enough to be the fastest growing social network on the web, according to Nielsen. Check this snippet from the number company’s latest blog entry on Twitter: “Unique [...]
[...] in the mainstream (largest volume of the population on Twitter was in the 35-49 age group) per Nielsen. No one can argue that that microblogging and, Twitter specifically, is on the rise – but does [...]
[...] Via Nielsen: Twitterers (a.k.a. Tweeters) are not primarily teens or college students as you might expect. In fact, in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience. We found that the majority of people visit Twitter.com while at work, with 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only. [...]
[...] Nielsen released some interesting statistics on twitter which show that it is the fastest growing community site with a 1382% year on year increase in visits – growing 5 times as fast as facebook. Here’s the key numbers: [...]
[...] to Nielsen Netview report, Twitter users are most popular among working adults rather than the Generation Y (1978 -1995) [...]
[...] Nielsen recently reported that Twitter is more popular among adults. The recent study found that only 40% of Twitter users are under 35, while adults aged 35-49 make up a staggering 40% (or about 3 million accounts) of Twitter’s user base. Additionally surprising is that roughly 1.5 million accounts are in use by those 55 or older. (via Nielsen) [...]
[...] Everyday I still get people asking me what to do with Twitter. Everyday I tell them, get an account and then we’ll talk. Yesterday I came across the best visualization of why: [...]
[...] the three years since its launch, the messaging service Twitter has attracted millions of users, and taken pop culture by storm. With just 29 employees, it has seen its web traffic grow 900% [...]
[...] include: New twitter growth and usage statistics, People like to Twitter at work, but they should be more careful, Mark Cuban fined for using [...]
[...] the online, interactive magazine, is apparently going to be the next big thing in social networking. It currently welcomes over 15 million readers per month and offers a mix of celebrity gossip, [...]
[...] 31, 2009 in Uncategorized With Twitter’s popularity exploding recently, it was really only a matter of time before someone went and did something that hurt my [...]
[...] Source: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ [...]
[...] The conversational Web site, which lets users post 140-character microblogs, saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to Nielsen NetView. [...]
[...] The conversational Web site, which lets users post 140-character microblogs, saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to Nielsen NetView. [...]
[...] The conversational Web site, which lets users post 140-character microblogs, saw a 1,374 percent jump in unique visitors between February 2008 and February this year, up to 7 million from only 475,000, according to Nielsen NetView. [...]
[...] Between February 2008 and February 2009, the microblogging site saw an over 1300 percent growth. For those not liking percentages that is 7 million visitors, up from just 475,000 since last year. Compare that with Facebook’s numbers of 228 percent growth, or nearly 66 million up from just over 20 million in the same time period. (stats can be found here). [...]
[...] spotted this post on Nielson Wire – Twitter’s sweet smell of success, it says that Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 [...]
[...] networks. As Wales points out, Wikia is one of the fastest-growing member community destinations according to Nielsen, although it’s hardly a name brand like [...]
[...] and their brother is talking about Twitter these days and for good reason. According to recent Nielson data, Twitter grew by over 1,300% since [...]
[...] More Twitter growth stats [...]
[...] happening is likely low. Too bad for Twitter that it wasn’t experiencing its meteoric growth (1,382% the past year) during better economic [...]
[...] couple of weeks back Nielsen released some new numbers on member communities. As indicated by the title, Tweet Smell of Success, twitter was the fastest growing community [...]
[...] for Twitter, Nielsen Online reported in February that membership numbers increased from 475,000 to 7,038,000 in just one year. [...]
[...] Twitter’s Tweet Smell Of Success | Nielsen Wire [...]
[...] be aware – you need to stabilize your platform! We understand that you have grown by 1382% this yearand that there are growing pains, but waiting two months for a response from customer [...]
[...] be using it yourself. If you’re not, you should definitely consider signing up. According to Nielsen Wire, Twitter grew from 475,000 unique visitors in February 2008 to 7 million in February 2009, a [...]
[...] couple of weeks back Nielsen released some new numbers on member communities. As indicated by the title, Tweet Smell of Success, twitter was the fastest growing community [...]
[...] Nielsen reports that Twitter is today’s fastest growing social network. The Hollywood stars of Twitter unite as they talk, @reply and update us with their most immediate thoughts. Cool. So why would successful celebrities need to talk to their friends and fans online? They don’t need to, they want to because now good PR is up to them. They can refute rumors and break news all by themselves! For example, Demi More, Ashton Kutcher, Jennifer Aniston, John Mayer and Britney Spears are all on twitter. They are finding ways to use their status to advertise and make money. John Mayer is actually endorsing products like Campbell’s soup on his Twitter feed. As the commercial demand shifts to digital there will be a new breed of star Twitter feeds. These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
[...] recently, some statistics from Nielsen clearly stated that (in the US) users of Twitter across the 13-19 are a very small proportion of [...]
[...] published a blog post last month showing Twitter’s growth of 1382% from February 2008 through February 2009 – [...]
[...] have started to use it as well. Just this past February Twitter has grown 1382%, according to Nielsen Wire. It has been the fasted growing social network of the year. Twitter is now the third most used [...]
[...] Twitter’s Tweet Smell Of Success | Nielsen Wire [...]
[...] that has grown at a rate of 1,382 percent from February 2008 to February 2009, according to a Nielsen survey. Now, a Wall Street Journal article reports that even businesses are trying to get into the [...]
[...] November 2008 had about 700 employees, has now been around for about five years. Nielson’s Tweet Smell of Success article presents compelling statistics indicating that Twitter, founced in 9006, is no flash in the [...]
[...] has gotten so popular — it is currently growing at a 1,382 percent rate per year – that I think it’s inadvertently making people slightly better writers at the word [...]
[...] Neilson’s blog reports that “in the last quarter of 2008, 812,000 unique users sent or received Twitter text messages from AT&T or Verizon cell phones. There was an average of nearly 240 tweets per person for the quarter”. [...]
[...] Well, according to Nielsen, there’s a big – no make that HUGE – party going on online and it’s called Twitter. Twitter is growing at an amazing rate (1382% from Feb. 08 to Feb. 09). Here’s a couple facts on Twitter from the Nielsen article: [...]
[...] Nielsen and Comscore both chime in on the age ranges, concurring that ages 25-54, in general, are the tweetiest. Here’s what Nielsen has to say: [...]
[...] haberles cogido de improviso. Twitter es la red social que más ha crecido en el último año,casi un 1400%, pero apenas ha pasado de 10 a 30 empleados desde que fue creada. Tan sólo cuatro personas [...]
[...] third most used social network tool according to Compete.com. That’s when I woke up. In March Nielsen announced Twitter to be the fastest growing (1382% in a year time) site in the Member Communities category. [...]
[...] O Twitter é o fenômeno do momento na internet. Prova disso é o crescimento assombroso de mais de 1300% em 1 ano, segundo o instituto Nielsen. [...]
[...] Nielsen ratings reports out of Twitter’s users 41% are adults 35-49. Social networking simply isn’t just a college phenomenon anymore. [...]
[...] momento na internet. Prova disso é o crescimento assombroso de mais de 1300% em 1 ano, segundo o instituto Nielsen. Se você ainda não conhece o Twitter e quer aprender a usá-lo, leia o especial do G1 que ensina [...]
I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.
[...] for the above was gathered from the following sources: http://blog.twitter.com/search/label/stats http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ http://www.marketingcharts.com/interactive/half-of-americans-dont-use-twitter-myspace-facebook-8775/ [...]
[...] to statistics published on the Nielsen Online blog, unique Twitter visitors increased by over 1,000 percent from 2008 to 2009, an incredible rate of [...]
[...] starters it’s the growth rate. Twitter grew a staggering 1382% in the U.S. last year. Even more scary, traffic to Twitter.com nearly doubled in March [...]
[...] a March 18th blog entry on Nielsen.com titled “Twitter’s Tweet Smell Of Success,” the full extent of [...]
[...] According to Nielsen, Twitter is growing rapidly and people using Twitter tend to trend older than you might expect with 35 – 49 year-olds making up almost 42% of the traffic to Twitter.com. [...]
[...] Nielsen NetView report (also for February 2009) found that Twitter users, ages 2 – 17, only comprised 3.6 percent of the [...]
[...] 1, 2009 · No Comments A new survey report by Nileson (March,09) confirmed what we all knew that Twitter is at the top of five fastest social networking [...]
hm… cognitively ))
[...] success over the past year. With a population of 6 million, its monthly growth rate, according to Nielsen, is 1,382% against Facebook’s 228% [...]
[...] View the full article http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ [...]
[...] dados divulgados pela Nielsen, o Twitter apresentou um crescimento de [...]
[...] to a recent nielsen wire article, “Twitter’s Tweet Smell of Success,” written by Michelle McGiboney, Twitter has grown 1,382% from February of 2008 to February of [...]
[...] da Nielsen Online, que em Fevereiro apontava um aumento de utilização de 1000% ao ano do Twitter.com, confirmam que 60% dos inscritos desistem no primeiro mês de uso da [...]
Interesting statistics, but what does it mean for business? Some people ‘get’ Twitter and others don’t. There are also other statistics that say a lot of people lose interest after a month because they don’t ‘get it’. How do you distinguish between people who use it to tell everyone what they had for breakfast versus those who broadcast value-adding information and achieve great success for their business?
[...] Twitter is a growing community. 1,382% percent spike in unique visitors to Twitter from February ‘08 to February ‘09. I predict at some [...]
[...] of Twitter Posted on May 16, 2009 by Brian Cavoli There are many studies about the amazing growth of Twitter, but it is more interesting to see how the influence of Twitter is changing business. Here is [...]
[...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! // Twitter is a free micro-blogging tool that is revolutionizing businesses and the way Internet Marketers function online. Micro-blogging is a form of posting short messages or updates (to include: text, images or media) to a social networking website. In March 2009, Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228%, according to Nielsen Wire. [...]
[...] Twitter’s scaling situation? Analysts and pundits have calculated Twitters scale by rapid growth in subscribers, up 1,382 percent year over year in March, according to Nielsen Online. Subscribers rose to more [...]
[...] and others are for kids? Many small business owners do and think that they should stay away. But a recent Neilsen study of Twitter uncovered: Twitterers (a.k.a. Tweeters) are not primarily teens or college students as you might [...]
[...] Twitter’s popularity has grown by leaps and bounds (1382% year-over-year), so has the effect of being on the list. According to sociologist Liz Pullen, the top 20 fastest [...]
[...] Nielsen’s analysis, Twitter growth has skyrocketed by almost 1,400% in just one year and projections predict [...]
[...] a staggering 1,382 percent growth rate, and Neilsen places the site distinctly in the #1 spot for fastest growing social network of 2009. It seems everyone from the biggest celebrity to the new kid in town is sending tweets to anyone [...]
[...] Here are some recent stats about the micro-blogging site from Nielsen: [...]
[...] and by May 2007 the company was incorporated. According to an article March 18th, 2009 Posted in Nielsen News Twitter has 7,038,000 users as of Feb 2009 . This sounds like an idea that reached critical mass [...]
[...] einfache Nutzung von Twitter über das Mobiltelefon macht den Erfolg der Plattform aus. (Quelle: The Nielsen Company, Alle Zahlen für U.S. [...]
[...] The largest age group on Twitter is 35-49, according to a February 2009 Neilson [...]
[...] http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ [...]
[...] to a Nielsen report published in February 2009. **In a survey conducted by security firm Sophos, 50 percent of [...]
[...] (29) Nielsen’s Statistics on Twitter: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ [...]
[...] and Facts About Twitter- Compete.com: Twitter’s Massive 2008, Neilsen: Twitter’s Tweet Smell of Success- Sysomos: An In-Depth Look Inside the Twitter [...]
[...] (29) Nielsen’s Statistics on Twitter: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ [...]
[...] seeking out statistics for this post I noticed that the latest Neilsen report states that Twitter is enjoying a 1382% monthly growth… back in February 2009 – [...]
[...] In fact their hits have climbed some 1,382 percent in from February 2008 to February 2009. Neilsen reports that in the month of February of this year alone some 7 million people visited twitter and the largest age demographic is middle aged adults. (3) [...]
[...] though there are more than 7 million twitter users (as of February 2009), there are still many who have yet to sign on. I’ve had numerous [...]
Working as a Realtor, I have found Twitter to be a decent networking tool. In comparison to Facebook as a networking tool I prefer Facebook. Twitter does however provide interesting links on topics that I like to follow such as SEO. This is my 1st time visiting your blog. I like the design and layout…nice work!
[...] overwhelming increase in subscribers over the last year (up 1382% according to Nielsen) has led to people musing if Twitter’s infrastructure can handle the traffic. Since [...]
[...] Go look at the cold hard facts.. http://www.quantcast.com … http://www.nielsen.com . And read this . [...]
[...] Go look at the cold hard facts.. http://www.quantcast.com … http://www.nielsen.com . And read this . [...]
[...] begin with a question, how does Twitter become mainstream news? By Twitter, I am referring to the fastest growing social networking site of 2009, and by mainstream, I refer to the dominant traditional media [...]
[...] Michelle (2009-03-18). “Twitter’s Tweet Smell of Success“. Nielsen. Retrieved on [...]
woot! 192% growth for Multiply.com.
my mom has joined both multiply and twitter, but she comes back to multiply fairly regularly. i’ve never seen her on twitter since the day she joined.
[...] is reaching about 20 Million users and growing at a rate of 1000% year to year according to Nielsen and social networking becoming more relevant than email at least for 68% of internet users. [...]
[...] Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month, Nielsen, March [...]
[...] about the competition. However, after digging a little deeper it appears that reports from Nielson also support these results. Despite it’s phenomenal growth over the last 12 months Twitter [...]
[...] Twitter’s Tweet Smell of Success [...]
[...] Over 149 billion youtube videos were viewed in 2009 alone (youtubereport2009.come). Facebook has over 300 million active users in over 70 languages with the fastest growing demographic over 35 (Facebook press). Twitter increased 1,382 % between 2008 and 2009 from 475,000 users to 7 million making it the fastest growing community (niesonwire.com). [...]
[...] Twitters Tweet Smell Of Success [...]
[...] is this widget important? With Twitter having grown over 1000% in the last year, everyone and everything is on Twitter from national news networks, companies and [...]
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