Viewing of video on television, Internet and mobile devices — the Three Screens — continues to increase and has hit record levels. Nielsen’s fourth quarter A2/M2 Three Screen Report reports that the average American watches more than 151 hours of TV per month, an all-time high. They are also watching several hours of video on other devices: those who watch it on the Internet consume another 3 hours of online video per month, and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.
“The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet and Mobile at record levels,” said Susan Whiting, Nielsen’s vice chair. “Viewers appear to be choosing the best screen available for their video consumption, weightinga variety of factors, including convenience, quality and access. It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television.”
Other notable facts from the report include:
- Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.
- Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men.
- The work day (M-F, 9am to 5pm) continues to be primetime for Internet video.
To read the entire press release, click here.
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[...] watched an all-time high of 151 hours of TV per month last quarter, according to a new Nielsen study. Our TV habits are on the rise across the “three screens”—TV, Internet, and mobile [...]
[...] watched an all-time high of 151 hours of TV per month last quarter, according to a new Nielsen study. Our TV habits are on the rise across the “three screens”—TV, Internet, and mobile [...]
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[...] for this devious scheme, and aliens must be readying their sporks and knives. According to a Nielsen report out today, the average American watches more than 151 hours of TV per month. That’s an [...]
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John I thought the report was very well thought out and solid, keep up the good work, thanks Frank @ LexiconDigital.tv
[...] According to Susan Whiting, vice chair of The Nielsen Company: It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television. [...]
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[...] its A2/M2 Three Screen Report for the fourth quarter of 2008, Nielsen found that video consumption is up across all three video screens. In the U.S. each month [...]
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[...] watch a lot of television. And when I say a lot, I mean a LOT; according to Nielsen, the average American watches 151 hours of television per month. That’s about 5 hours per [...]
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[...] TV, Internet, Mobile Use Rising – Nielsen, 23 Feb 2009 [...]
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