Viewing of video on television, Internet and mobile devices — the Three Screens — continues to increase and has hit record levels. Nielsen’s fourth quarter A2/M2 Three Screen Report reports that the average American watches more than 151 hours of TV per month, an all-time high. They are also watching several hours of video on other devices: those who watch it on the Internet consume another 3 hours of online video per month, and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.
“The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet and Mobile at record levels,” said Susan Whiting, Nielsen’s vice chair. “Viewers appear to be choosing the best screen available for their video consumption, weightinga variety of factors, including convenience, quality and access. It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television.”
Other notable facts from the report include:
- Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.
- Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and TV more than men.
- The work day (M-F, 9am to 5pm) continues to be primetime for Internet video.
To read the entire press release, click here.
