The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for November 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 17 percent growth in total streams.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Metric | Nov-09 | Year-Over-Year | Month-Over-Month |
| Unique Viewers (000) | 138,371 | 11.4% | -0.2% |
| Total Streams (000) | 11,175,082 | 17.0% | -0.5% |
| Streams per Viewer | 80.8 | 5.2% | -0.2% |
| Time per Viewer (min) | 200.1 | 12.5% | -5.8% |
| Source: The Nielsen Company | |||
| Top Online Brands ranked by Video Streams for November 2009 (U.S.) | |||
|---|---|---|---|
| RANK | Video Brand | Total Streams (000) | Unique Viewers (000) |
| 1 | YouTube | 6,753,100 | 106,852 |
| 2 | Hulu | 656,561 | 12,488 |
| 3 | Yahoo! | 196,603 | 24,968 |
| 4 | MSN/WindowsLive/Bing | 147,120 | 15,345 |
| 5 | Fox Interactive Media | 137,185 | 12,983 |
| 6 | Megavideo | 128,581 | 3,633 |
| 7 | ABC Television | 125,400 | 5,819 |
| 8 | ESPN Digital Network | 111,884 | 8,922 |
| 9 | Blinkx | 108,623 | 706 |
| 10 | Nickelodeon Kids and Family Network | 106,266 | 5,297 |
| Source: The Nielsen Company | |||
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
