The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
| Overall Online Video Usage (U.S.) |
|
August 2009 |
Year-Over-Year |
Month-Over-Month |
| Unique Viewers (000) |
139,176 |
18.00% |
2.40% |
| Total Streams (000) |
11,363,819 |
41.00% |
1.50% |
| Streams per Viewer |
81.7 |
19.60% |
-0.80% |
| Time per Viewer (min) |
204.9 |
38.60% |
-3.20% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Video Streams for August 2009 (U.S.) |
| RANK |
Video Brand |
Total Streams (000) |
Unique Viewers (000) |
| 1 |
YouTube |
7,188,638 |
107,730 |
| 2 |
Hulu |
392,545 |
9,894 |
| 3 |
Yahoo! |
226,601 |
28,402 |
| 4 |
MSN/WindowsLive/Bing |
180,603 |
17,244 |
| 5 |
Nickelodeon Kids and Family Network |
158,790 |
6,376 |
| 6 |
Turner Sports and Entertainment Digital Network |
151,606 |
7,826 |
| 7 |
Fox Interactive Media |
149,304 |
14,823 |
| 8 |
Disney Online |
103,992 |
9,524 |
| 9 |
MTV Networks Music |
102,021 |
6,227 |
| 10 |
Blinkx |
94,728 |
425 |
| Source: The Nielsen Company |
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
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