In July 2010, despite a slight drop in share from June 2010, Google remained the top search site, accounting for over three out of five searches (64.2%).
Yahoo! followed with 14.3% share of U.S. searches while MSN/Windows Live/Bing held a 13.6% share. Both engines experienced a slight relative increase in Month-on-Month share (2% and 4%, respectively). Together these top three engines account for more than 9 out of 10 searches (92.1%).
In terms of a Year-on-Year comparison there has been little change in Google’s share but more significant movement amongst its closest competitors.
MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%.
| Top U.S. Search Sites for July 2010, Ranked by Share of Search | ||||
|---|---|---|---|---|
| Rank | Brand | Share of Search | MoM change % | YoY change % |
| 1 | Google Search | 64.2% | -1% | -1% |
| 2 | Yahoo! Search | 14.3% | 4% | -17% |
| 3 | MSN/Windows Live/Bing Search | 13.6% | 2% | 51% |
| 4 | Ask.com Search | 2.1% | 2% | 24% |
| 5 | AOL Search | 1.9% | -3% | -38% |
| Source: The Nielsen Company | ||||
The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8 billion in July 2010. MSN/Windows Live/Bing was the only one of the top three engines to have experienced an increase in search volume – a 28% increase from 0.9 billion to 1.2 billion.
| Top U.S. Search Sites – July 2010, Ranked by # of Searches | ||||
|---|---|---|---|---|
| Rank | Brand | Searches (000) | MoM change % | YoY change % |
| All Search | 8,856,795 | -3% | -16% | |
| 1 | Google Search | 5,682,023 | -4% | -17% |
| 2 | Yahoo! Search | 1,262,772 | 1% | -30% |
| 3 | MSN/Windows Live/Bing Search | 1,208,470 | -1% | 28% |
| 4 | Ask.com Search | 189,243 | 3% | 4% |
| 5 | AOL Search | 172,401 | -10% | -47% |
| Source: The Nielsen Company | ||||
Nielsen counts and reports explicit searches only. Nielsen does not count contextual searches.
