January 14, 2010
The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
| Top 10 Parent Companies/Divisions for December 2009 (U.S., Home and Work) | |||
|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) |
| 1 | 155,683 | 2:21:53 | |
| 2 | Microsoft | 135,876 | 2:03:01 |
| 3 | Yahoo! | 130,229 | 2:56:27 |
| 4 | 109,905 | 6:24:17 | |
| 5 | AOL LLC | 88,347 | 2:25:09 |
| 6 | News Corp. Online | 80,152 | 1:18:15 |
| 7 | Amazon | 74,428 | 0:35:26 |
| 8 | InterActiveCorp | 71,564 | 0:15:44 |
| 9 | eBay | 67,979 | 1:23:31 |
| 10 | Apple Computer | 63,825 | 1:27:45 |
| Source: The Nielsen Company | |||
Example: The data indicates that 63.8 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for December 2009 (U.S., Home and Work) | |||
|---|---|---|---|
| Rank | Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) |
| 1 | 146,700 | 1:40:55 | |
| 2 | Yahoo! | 129,032 | 2:56:35 |
| 3 | 109,905 | 6:24:17 | |
| 4 | MSN/WindowsLive/Bing | 108,174 | 1:56:43 |
| 5 | YouTube | 92,510 | 1:09:38 |
| 6 | Microsoft | 91,366 | 0:44:39 |
| 7 | AOL Media Network | 88,347 | 2:25:09 |
| 8 | Amazon | 66,472 | 0:33:37 |
| 9 | Apple | 63,825 | 1:27:45 |
| 10 | Fox Interactive Media | 61,518 | 1:31:50 |
| Source: The Nielsen Company | |||
| Average U.S. Internet Usage, Combined Home & Work, Month of December 2009 | |
|---|---|
| Metrics | Dec-09 |
| Sessions/Visits per Person | 51 |
| Domains Visited per Person | 83 |
| Web Pages per Person | 2,614 |
| PC Time per Person | 64:09:12 |
| Duration of a Web Page Viewed | 0:00:56 |
| Active Digital Media Universe | 195,738,178 |
| Current Digital Media Universe Estimate | 234,802,000 |
| Source: The Nielsen Company | |
For press inquiries or for more information on this article contact Nielsen
Tags: Facebook, Google, Internet usage, Microsoft, Top U.S. Web brands, Top U.S. Web Parent Companies, Yahoo
