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Top U.S. Web Brands and Parent Companies for September 2009

October 14, 2009

The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for September 2009 (U.S., Home and Work)
RANK Parent Unique Audience (000) Time per Person (hh:mm:ss)
1 Google 153,928 2:36:52
2 Microsoft 136,639 2:08:38
3 Yahoo! 134,688 3:08:28
4 Facebook 105,449 5:24:38
5 AOL LLC 89,302 2:40:19
6 News Corp. Online 86,290 1:30:36
7 InterActiveCorp 70,900 0:18:33
8 eBay 65,285 1:24:37
9 Wikimedia Foundation 61,321 0:17:29
10 Amazon 60,397 0:22:44
Source: The Nielsen Company

Example:  The data indicates that 60.4 million home and work Internet users visited at least one of the Amazon-owned sites or launched an Amazon-owned application during the month, and each person spent, on average, a total of 22 minutes and 44 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for September 2009 (U.S., Home and Work)
RANK Brand Unique Audience (000) Time per Person (hh:mm:ss)
1 Google 144,049 1:53:10
2 Yahoo! 133,425 3:08:49
3 MSN/WindowsLive/Bing 110,778 2:01:03
4 Facebook 105,449 5:24:38
5 YouTube 92,812 1:12:51
6 Microsoft 92,122 0:45:02
7 AOL Media Network 89,302 2:40:19
8 Fox Interactive Media 66,756 1:45:50
9 Wikipedia 61,080 0:17:26
10 Apple 58,940 1:17:55
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of September 2009
Metrics Sep-09
Sessions/Visits per Person 53
Domains Visited per Person 87
Web Pages per Person 2,645
PC Time per Person 68:00:58
Duration of a Web Page Viewed 0:00:57
Active Digital Media Universe 194,266,992
Current Digital Media Universe Estimate 233,878,000
Source: The Nielsen Company

For more insights, download Nielsen reports and webinars, or contact us.
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