October 14, 2009
The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
| Top 10 Parent Companies/Divisions for September 2009 (U.S., Home and Work) |
| RANK |
Parent |
Unique Audience (000) |
Time per Person (hh:mm:ss) |
| 1 |
Google |
153,928 |
2:36:52 |
| 2 |
Microsoft |
136,639 |
2:08:38 |
| 3 |
Yahoo! |
134,688 |
3:08:28 |
| 4 |
Facebook |
105,449 |
5:24:38 |
| 5 |
AOL LLC |
89,302 |
2:40:19 |
| 6 |
News Corp. Online |
86,290 |
1:30:36 |
| 7 |
InterActiveCorp |
70,900 |
0:18:33 |
| 8 |
eBay |
65,285 |
1:24:37 |
| 9 |
Wikimedia Foundation |
61,321 |
0:17:29 |
| 10 |
Amazon |
60,397 |
0:22:44 |
| Source: The Nielsen Company |
Example: The data indicates that 60.4 million home and work Internet users visited at least one of the Amazon-owned sites or launched an Amazon-owned application during the month, and each person spent, on average, a total of 22 minutes and 44 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for September 2009 (U.S., Home and Work) |
| RANK |
Brand |
Unique Audience (000) |
Time per Person (hh:mm:ss) |
| 1 |
Google |
144,049 |
1:53:10 |
| 2 |
Yahoo! |
133,425 |
3:08:49 |
| 3 |
MSN/WindowsLive/Bing |
110,778 |
2:01:03 |
| 4 |
Facebook |
105,449 |
5:24:38 |
| 5 |
YouTube |
92,812 |
1:12:51 |
| 6 |
Microsoft |
92,122 |
0:45:02 |
| 7 |
AOL Media Network |
89,302 |
2:40:19 |
| 8 |
Fox Interactive Media |
66,756 |
1:45:50 |
| 9 |
Wikipedia |
61,080 |
0:17:26 |
| 10 |
Apple |
58,940 |
1:17:55 |
| Source: The Nielsen Company |
| Average U.S. Internet Usage, Combined Home & Work, Month of September 2009 |
| Metrics |
Sep-09 |
| Sessions/Visits per Person |
53 |
| Domains Visited per Person |
87 |
| Web Pages per Person |
2,645 |
| PC Time per Person |
68:00:58 |
| Duration of a Web Page Viewed |
0:00:57 |
| Active Digital Media Universe |
194,266,992 |
| Current Digital Media Universe Estimate |
233,878,000 |
| Source: The Nielsen Company |