November 13, 2009
The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
| Top 10 Parent Companies/Divisions for October 2009 (U.S., Home and Work) |
| RANK |
Parent Company |
Unique Audience (000) |
Time per Person (hh:mm:ss) |
| 1 |
Google |
156,635 |
2:34:50 |
| 2 |
Microsoft |
138,773 |
2:06:16 |
| 3 |
Yahoo! |
134,745 |
3:06:11 |
| 4 |
Facebook |
107,482 |
6:09:48 |
| 5 |
AOL LLC |
91,205 |
2:30:32 |
| 6 |
News Corp. Online |
79,817 |
1:28:46 |
| 7 |
InterActiveCorp |
71,310 |
0:16:52 |
| 8 |
eBay |
66,191 |
1:25:29 |
| 9 |
Amazon |
63,372 |
0:26:11 |
| 10 |
Wikimedia Foundation |
62,084 |
0:17:07 |
| Source: The Nielsen Company |
Example: The data indicates that 62.1 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 7 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for October 2009 (U.S., Home and Work) |
| RANK |
Brand |
Unique Audience (000) |
Time per Person (hh:mm:ss) |
| 1 |
Google |
147,861 |
1:53:07 |
| 2 |
Yahoo! |
133,537 |
3:06:24 |
| 3 |
MSN/WindowsLive/Bing |
112,340 |
1:57:40 |
| 4 |
Facebook |
107,482 |
6:09:48 |
| 5 |
Microsoft |
93,824 |
0:45:46 |
| 6 |
AOL Media Network |
91,205 |
2:30:32 |
| 7 |
YouTube |
90,396 |
1:12:41 |
| 8 |
Fox Interactive Media |
61,987 |
1:44:08 |
| 9 |
Wikipedia |
61,881 |
0:17:03 |
| 10 |
Apple |
59,580 |
1:14:14 |
| Source: The Nielsen Company |
| Average U.S. Internet Usage, Combined Home & Work, Month of October 2009 |
| Metrics |
Oct-09 |
| Sessions/Visits per Person |
53 |
| Domains Visited per Person |
87 |
| Web Pages per Person |
2,645 |
| PC Time per Person |
67:49:39 |
| Duration of a Web Page Viewed |
0:00:58 |
| Active Digital Media Universe |
196,637,941 |
| Current Digital Media Universe Estimate |
233,964,000 |
| Source: The Nielsen Company |
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