Top U.S. Online Search Providers: October 2009

November 12, 2009

The Nielsen Company today reported October 2009 data for the top U.S. Search Providers.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

Top 10 Search Providers for October 2009, Ranked by Searches (U.S.)
RANK Provider Searches (000) Share of Searches
Total 10,218,842 100.0%
1 Google Search 6,759,395 66.1%
2 Yahoo! Search 1,574,891 15.4%
3 MSN/Windows Live/Bing Search 986,747 9.7%
4 AOL Search 310,178 3.0%
5 Ask.com Search 176,744 1.7%
6 My Web Search 101,436 1.0%
7 Comcast Search 51,995 0.5%
8 NexTag Search 35,088 0.3%
9 BizRate Search 30,690 0.3%
10 Yellow Pages Search 30,422 0.3%
Source: The Nielsen Company


Searches represent the total number of queries conducted at the provider. Example:  An estimated 6.8 billion search queries were conducted at Google Search, representing 66.1 percent of all search queries conducted during the given time period.

For press inquiries or for more information on this article contact Nielsen
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