The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
| Overall Online Video Usage (U.S.) |
|
Sep-09 |
Year-Over-Year |
Month-Over-Month |
| Unique Viewers (000) |
139,334 |
12.3% |
0.1% |
| Total Streams (000) |
11,021,873 |
24.8% |
-3.0% |
| Streams per Viewer |
79.1 |
11.1% |
-3.2% |
| Time per Viewer (min) |
195.2 |
24.8% |
-4.7% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Video Streams for September 2009 (U.S.) |
| RANK |
Video Brand |
Total Streams (000) |
Unique Viewers (000) |
| 1 |
YouTube |
6,688,367 |
106,180 |
| 2 |
Hulu |
437,407 |
13,519 |
| 3 |
Yahoo! |
228,494 |
30,084 |
| 4 |
MSN/WindowsLive/Bing |
180,104 |
18,109 |
| 5 |
Fox Interactive Media |
139,634 |
14,342 |
| 6 |
Nickelodeon Kids and Family Network |
127,654 |
5,303 |
| 7 |
Turner Sports and Entertainment Digital Network |
123,665 |
6,062 |
| 8 |
MTV Networks Music |
116,839 |
9,647 |
| 9 |
ESPN Digital Network |
114,652 |
9,299 |
| 10 |
Facebook |
110,418 |
23,161 |
| Source: The Nielsen Company |
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
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[...] spent viewing online video is up 25% 14 October 2009 The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009. [...]
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Great data and report…I was very happy and surprised to see Hulu a distant 2nd contender.
I just referenced this post and your data in my SEO blog at the following link:
http://www.searchengineoptimizationjournal.com/2009/10/14/video-usage/
[...] Time Spent Viewing Video Online Up 25% per Viewer | Nielsen Wire – verall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer. [...]
[...] Google, 3 hours 8 minutes on Yahoo and 5 hours 24 minutes on Facebook. The usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing [...]
[...] Google, 3 hours 8 minutes on Yahoo and 5 hours 24 minutes on Facebook. The usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing [...]
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[...] (), 3 hours 8 minutes on Yahoo and 5 hours 24 minutes on Facebook (). The usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing [...]
[...] usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing [...]
[...] Google, 3 hours 8 minutes on Yahoo and 5 hours 24 minutes on Facebook. The usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing [...]
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[...] [...]
[...] metric rose to 195.2 minutes per month in September, a 25% year-over-year increase. Read Time Spent Viewing Video Online Up 25% per Viewer to learn [...]
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