Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year, from 240.8 million streams in October 2008 to 349.5 million in October 2009.
“During the past year, online video viewing has become central to the Web experience. In conjunction with this increase, we are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers’ minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumer and professionally generated video,” said Jon Gibs, vice president, media analytics.
Facebook was the No. 1 online social networking and blog destination in October 2009, with 217.8 million total video streams viewed during the month. Myspace.com and Stickam were No. 2 and No. 3, with 85.2 million and 26.3 million video streams, respectively.
Source: The Nielsen Company
Video Viewing on Facebook Continues to Grow
During the last year, Facebook’s online video viewing audience has experienced tremendous growth. Year-over-year, total time spent viewing video on Facebook increased 1,840 percent, from 34.9 million minutes in October 2008 to 677.0 million in October 2009. The number of unique viewers of video increased 548 percent and total streams grew 987 percent during the same time period.
“Facebook’s rapid growth in online video during the last year illustrates the site’s evolution from simply a communications focused tool to a media portal,” remarked Gibs. “Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online.”
Source: The Nielsen Company
[...] via Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October | Nielsen Wire. [...]
[...] Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October [...]
I presume in addition to native video, these stats include figures for embedded video links (YouTube, Vimeo etc.)?
This data looks quite odd compared to our internal analytics at Justin.tv. What qualifies as a social networking site in this case? If Stickam does, I would assume Justin.tv does as well. And what about YouTube?
We streamed just over 296 million videos in October, which is close to the reported total in this article.
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[...] confirming its conversion into one of the major channels for audiovisual content. According to Nielsen data, the time for audiovisual content consumption has increased by 98% in a year in the United [...]
[...] the site’s evolution from simply a communications focused tool to a media portal,” Jon Gibs, the Nielsen Company’s vice president of media analytics, [...]
[...] Do I prefer to skim the articles instead, rather than sit through a drawn out video? And yet, NieslonWire reported recently that videos watched through social media is up 98% since last October. I will [...]
[...] During the last year, Facebook’s online video viewing audience has experienced tremendous growth. Year-over-year, total time spent viewing video on Facebook increased 1,840 percent, from 34.9 million minutes in October 2008 to 677.0 million in October 2009. The number of unique viewers of video increased 548 percent and total streams grew 987 percent during the same time period. Source: The Nielsen Company Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October | Nielsen Wire [...]
Intersting statistics, but I can’t help but wonder what sites you included in the study.
Really intersting statistics.
Seriously interesting…. like if someone has not noticed yet then he can also have a look at this statics….
[...] 98% in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to [...]
[...] Time Spent Viewing Video on Social Networking Sites Up 98% Year … [...]
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