The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for December 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 13 percent growths in time per viewer.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Dec-09 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 137,411 | 10.3% | -0.7% |
| Total Streams (000) | 10,726,014 | 11.8% | -4.0% |
| Streams per Viewer | 78.1 | 1.4% | -3.3% |
| Time per Viewer (min) | 193.2 | 13.2% | -3.4% |
| Source: The Nielsen Company | |||
| Top Online Brands ranked by Video Streams for December 2009 (U.S.) | ||||
|---|---|---|---|---|
| Rank | Video Brand | Total Streams (000) | Unique Viewers (000) | |
| 1 | YouTube | 6,427,623 | 105,592 | |
| 2 | Hulu | 634,880 | 13,638 | |
| 3 | Yahoo! | 243,846 | 27,533 | |
| 4 | Turner Sports and Entertainment Digital Network | 142,349 | 5,758 | |
| 5 | MSN/WindowsLive/Bing | 141,235 | 13,540 | |
| 6 | Fox Interactive Media | 125,397 | 10,914 | |
| 7 | Megavideo | 111,004 | 3,389 | |
| 8 | Blinkx | 108,445 | 615 | |
| 9 | Nickelodeon Kids and Family Network | 107,150 | 5,688 | |
| 10 | ESPN Digital Network | 101,856 | 8,470 | |
| Source: The Nielsen Company | ||||
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
Nielsen VideoCensus Methodology and Metrics:
Nielsen VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement includes progressive downloads and does not include video advertising.
I think more and more people are going to watch video online. As a family, we cancelled our cable years ago because it was getting too expensive. Now with video online we can watch our shows online.
As far as business and blogs, I think we will start to see more and more videos on business sites and blogs. It’s easier to watch a video then to
read pages of an article.
http://www.twitter.com/pbaileyjr
Here’s what would be great to know: what is the AVERAGE viewing time?
I.e. if I create a video, HOW LONG should it be so that most people watch it to the end?
[...] Nielsen: Online Video Viewing Declines (Slightly) in December Mark it up to the holidays, maybe, but online video viewing declined last month, with the number of online video views falling about 4 percent from November to December and viewership declining at four of the top five video properties, according to new data from Nielsen VideoCensus. [...]
Gabor, the allover average viewing time isn’t a good guide for video producers. It fluctuates too much. My advice: look for successful examples and learn from YouTube’s insight statistics, in special the Hot Spot graph.
[...] via Nielsen Wire: [...]
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