As theories circulate about the actual dollar value of sites like Facebook and Myspace-analysts recently placed Facebook’s worth at $10 billion-there is no question that people continue to gravitate in droves towards social networking and blog sites. In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site when ranked by total minutes for the month.
“We have seen some very exciting growth in Facebook during the past year, and a subsequent decline in MySpace. Twitter has come on the scene in an explosive way perhaps changing the outlook for the entire space. The one thing that is clear about social networking is that regardless of how fast a site is growing, or a how big it is, it can quickly fall out of favor with consumers,” said Jon Gibs, vice president, media and agency insights, Nielsen Online. “Remember Friendster? Remember when MySpace was an unbeatable force? Neither Facebook nor Twitter are immune. Consumers have shown that they are willing to pick up their networks and move them to another platform, seemingly at a moment’s notice.”
Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their Year-over-Year Percent Growth (U.S., Home and Work)
| RANK | Site | Apr-08 Total Minutes (000) | Apr-09 Total Minutes (000) | Year-over-Year % Growth |
|---|---|---|---|---|
| 1 | 1,735,698 | 13,872,640 | 699 | |
| 2 | Myspace.com | 7,254,645 | 4,973,919 | -31 |
| 3 | Blogger | 448,710 | 582,683 | 30 |
| 4 | Tagged.com | 29,858 | 327,871 | 998 |
| 5 | Twitter.com | 7,865 | 299,836 | 3712 |
| 6 | MyYearbook | 131,105 | 268,565 | 105 |
| 7 | LiveJournal | 54,671 | 204,121 | 273 |
| 8 | 119,636 | 202,407 | 69 | |
| 9 | SlashKey | N/A | 187,687 | N/A |
| 10 | Gaia Online | 173,115 | 143,909 | -17 |
| source: The Nielsen Company | ||||
Myspace Visitors Love Videos–Make it No. 1 Social Networking Site when Ranked by Video Streams
While the popular consensus is that Facebook has become the top dog in the social networking space-April was the fourth month in a row that Facebook held the top spot in both unique visitors and total minutes-Myspace has been winning in one arena: online video. With 120.8 million video streams, Myspace.com was the No. 1 social networking destination when ranked by streams and total minutes spent viewing video. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.
So maybe the better questions to ask are whom does each site reach — not who is “winning” — and what audiences are they drawing and how are they building for the future to maintain the loyalty of their visitors who to this point have shown little long-term loyalty to any specific platform.
In April 2009, visitors aged 25 to 34 and 35 to 49 were the highest indexing age groups on Facebook, being 27 percent and 23 percent more likely to visit the site than the average user, respectively. In contrast, the highest indexing demographics on Myspace.com was people aged 18 to 24 and 12 to 17.
Unique Audience Composition Index by Age Group for Facebook and Myspace.com in April 2009 (U.S., Home and Work)
| Demographic Group | Facebook Composition Index | Myspace.com Composition Index |
|---|---|---|
| 2 – 11 | 46 | 43 |
| 12 – 17 | 95 | 134 |
| 18 – 24 | 106 | 143 |
| 25 – 34 | 127 | 133 |
| 35 – 49 | 123 | 119 |
| 55 – 64 | 86 | 63 |
| 65+ | 59 | 42 |
| source: The Nielsen Company | ||
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[...] a report released today by Nielsen, analysts found that Facebook is the stickiest social networking site. This is not new news, but [...]
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[...] and the more specific unique visitors composition index for MySpace and Facebook.According to Nielsen’s statistics, total minutes spent on social networking sites for U.S. alone increased tremendously by 83%. Total [...]
[...] Source: http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-to... [...]
[...] to new data published by Nielsen Online yesterday, Facebook is currently the largest social networking site in the United States based on the amount [...]
[...] immune,” Jon Gibs, vice president of media and agency insights at Nielsen Online, wrote in a blog post. “Consumers have shown that they are willing to pick up their networks and move them to [...]
[...] ökar 3.700% men 60% kommer inte tillbaka Posted on June 3, 2009 by dojan Enligt Nielsen så spenderar folk allt mer tid på sociala webtjänster. Sammantaget menar Nielsen att vi idag spenderar drygt 80% mer av vår tid på tjänsterna ifråga [...]
[...] Los usuarios cada vez invierten más tiempo en Facebook [EN]blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-fac… por Tanatos hace pocos segundos [...]
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[...] Here is the report from Nielsen: [...]
[...] dati recentemente pubblicati da Nielsen la dicono lunga sull’impatto di Facebook nel mondo del social networking. A dispetto delle [...]
[...] registrato una crescita media di visite dell’83 per cento rispetto allo scorso anno. Questa la sintesi dei dati diramati dall’istituto di analisi traffico web Nielsen e relativi al mercato statunitense. La voglia degli utenti di fare da sé continua a essere il [...]
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[...] belegt eine aktuelle Studie des renommierten Nielsen-Marktforschungsinstituts. Die Analysten haben von April 2008 bis April 2009 die wichtigsten amerikanischen [...]
[...] and Twitter are recording enormous increases in amount of time spent on their sites by visitors. Twitter records an increase of over 3700% (year over year). [...]
[...] http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-to... [...]
[...] article is based on a report published by Nielsen, that examines time spent on multiple Social and Micro Networks. The Study compares the total [...]
[...] just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in [...]
[...] Facebook is still ruling the social networking space, making it the top destination advertisers should go to for online [...]
[...] Questi dati sono relativi al mercato americano, ma anche in Europa la situazione é analoga. Una sintesi dell’analisi Nielsen è disponibile a questo link. [...]
[...] a lot about social media and its value to businesses, so I thought it would be useful to note a recent Nielsen study that found that time spent on Facebook is up 700 [...]
[...] people are wasting in the social media world. Check this out: According to new data published by Nielsen Online yesterday, Facebook is currently the largest social networking site in the United States based on the amount [...]
[...] interesting were the Nielsen stats that time spent on Facebook had increased 700 percent, and on Twitter, more than 3,700 percent [...]
[...] number one U.S. Social Networking site based on the amount of time spent on the site. According to Nielson Online Facebook is currently the largest social networking site in the United States based on the amount [...]
[...] Nielsen published a report that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. According to Nielsen, total minutes spent on social networking sites have increased 83 percent year-over-year. Twitter, the social media darling, experienced extraordinary growth in the last year with total time spent up by over 3,700%. While currently ranked 5th, Twitter’s dramatic groundswell is the most notable on the list followed by Tagged.com, a five year old social network that experienced a 1,000% year over year increase in engagement. [...]
[...] interesting Nielsen article out earlier this week reports that total minutes spent on social networking and blog sites [...]
[...] Media Literacy Digest: Where We Are Spending Time… – Facebook and Twitter are recording enormous increases in amount of time spent on their sites by [...]
[...] Media Literacy Digest: Where We Are Spending Time… – Facebook and Twitter are recording enormous increases in amount of time spent on their sites by [...]
[...] Media Literacy Digest: Where We Are Spending Time… – Facebook and Twitter are recording enormous increases in amount of time spent on their sites by [...]
[...] i dati pubblicati da Nielsen Online il 1 giugno Facebook è attualmente il social network dove la popolazione degli US passa la maggior [...]
[...] We Are Spending Time… – Facebook and Twitter are recording enormous increases in amount of time spent on their sites by [...]
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[...] dos días leía el informe de Nielsen sobre el tiempo que invierten los americanos en las redes sociales. Aunque no son muchas las sorpresas, no deja de llamar la atención los números de Twitter en tan [...]
[...] search led me to an article on Nielsenwire that talked about the top 10 social networking sites ranked by the time users spent on the sites. It [...]
[...] Nielsen’s report from last week showed that Time Spent on Facebook was up 700% in the past year. So social media networks and other social services are well established in mainstream internet [...]
[...] registrato una crescita media di visite dell’83 per cento rispetto allo scorso anno. Questa la sintesi dei dati diramati dall’istituto di analisi traffico web Nielsen e relativi al mercato statunitense. La voglia degli utenti di fare da sé continua a essere il [...]
[...] Top 10 Social Networking and Blog Sites (by total minutes) [...]
[...] Where did I get these stats? Here. [...]
[...] estudo da Nielsen (em inglês) mostrou que o tempo que os americanos gastaram na frente do Facebook aumentou 700% na [...]
[...] just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in [...]
[...] did to good effect in using data on post-election Iran that had been distributed over Twitter. Nielsen has reported that time spent on Facebook in the US increased from 1.7 billion minutes in April 2008 [...]
[...] el momento, según Nielsen, los usuarios de MySpace usan más el video en línea que los de cualquier otra red social. En [...]
[...] to Nielsen’s latest industry report on social networks, time spent on Facebook has grown nearly 700% year-over-year. This growth is [...]
[...] a report released today by Nielsen, analysts found that Facebook is the stickiest social networking site. This is not new news, but [...]
[...] Amerikanen besteden aan sociale netwerken is het afgelopen jaar bijna verdubbeld. Dat blijkt uit onderzoek van Nielsen Online. Twitter is – uiteraard zou je bijna zeggen – de snelste groeier. In [...]
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[...] but in the last year Facebook closed the gap and gained an impressive lead. According to an analysis by The Nielsen Company, Facebook is now the #1 social network in the U.S., although MySpace still outranks them in one [...]
it might be true that people are spending much time visiting facebook and myspace, but i think most of the people are fedup of these sites and everyone are looking for a change. recently i visited a site called atflashback.com. the site is cool. i think in few years time it will outsmart many of the present social networking site.
who knows what site going to spring up tommorow and shock the world
[...] Latest stats on the use of your fav social media sites [...]
[...] http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-to... [...]
[...] The total minutes spent on Facebook increased from 1.7 billion in April 2008 to 13.9 billion in April 2009. (Nielsen Wire: “Time Spent on Facebook up 700%, but MySpace Still Tops for Video”). [...]
[...] if you are a mom, you’re probably feeling like you are missing out on your child’s life. With 13.9 billion minutes spent on Facebook in April alone, you might have reason to feel like you’re missing [...]
There are way too many of these this type of time taker uppers on the internet now then should be now, who ever comes up with all this should GET A LIFE and do volunteer work with their extra time.
[...] The Nine Ways your Restaurant can use Facebook. 23 09 2009 The latest usage stats for Facebook show that the popular social networking site is not just for college students to keep tabs on their ‘frenemies’ anymore. Since Facebook has been opened up for public use, the age of the network’s users has skewed considerably upward and brands have experimented with promoting themselves on the social networking website that Americans spend the most time on per day. [...]
[...] Addiction to these social platforms is heightened with the increased amount of time spent online. In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009. http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-to... [...]
[...] minutes spent on social networking sites has increased 83 percent year-over-year, according to a Neilson Study. Over 13billion minutes are spent a month on [...]
[...] network users love to spend time watching videos according to the latest Nielsen figures. The total amount of time spent was 999.4 million minutes in October – an increase of 98% to [...]
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