Comments on: The Long Tail of the Net – Just How Important is it? http://blog.nielsen.com/nielsenwire/online_mobile/the-long-tail-of-the-net-just-how-important-is-it/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Jim http://blog.nielsen.com/nielsenwire/online_mobile/the-long-tail-of-the-net-just-how-important-is-it/comment-page-1/#comment-29616 Jim Tue, 15 Jun 2010 20:15:40 +0000 http://blog.nielsen.com/nielsenwire/?p=14346#comment-29616 this data looks flawed IMO -- you define -- short tail sites by traffic (those with a greater than 1 percent reach), not by content focus. Then you conclude that it you reach less then 1 percent than you are "niche content and service-oriented site" -- that's apples and oranges. This shows that the sites with the biggest reach have more visits, time on site and pageviews per person -- yeah, no kidding, but hardly proves your point. this data looks flawed IMO — you define — short tail sites by traffic (those with a greater than 1 percent reach), not by content focus. Then you conclude that it you reach less then 1 percent than you are "niche content and service-oriented site" — that's apples and oranges. This shows that the sites with the biggest reach have more visits, time on site and pageviews per person — yeah, no kidding, but hardly proves your point.

]]> By: Destination Talent » “Just try stuff’ and other musings at Recruittech Conference http://blog.nielsen.com/nielsenwire/online_mobile/the-long-tail-of-the-net-just-how-important-is-it/comment-page-1/#comment-15440 Destination Talent » “Just try stuff’ and other musings at Recruittech Conference Thu, 24 Sep 2009 15:23:40 +0000 http://blog.nielsen.com/nielsenwire/?p=14346#comment-15440 [...] later blog post. Meanwhile, have a look at the Long Tail concept, the controversies and the latest fascinating results from [...] [...] later blog post. Meanwhile, have a look at the Long Tail concept, the controversies and the latest fascinating results from [...]

]]> By: Nielsen Wire http://blog.nielsen.com/nielsenwire/online_mobile/the-long-tail-of-the-net-just-how-important-is-it/comment-page-1/#comment-12298 Nielsen Wire Mon, 10 Aug 2009 15:03:31 +0000 http://blog.nielsen.com/nielsenwire/?p=14346#comment-12298 Hi Michael, Our definition of the long-tail was not based on usage. Sites in the long-tail are those that have under 1% of reach. The usage metrics here are for those sites that fall into that category. Thanks for posting. Hi Michael,

Our definition of the long-tail was not based on usage. Sites in the long-tail are those that have under 1% of reach. The usage metrics here are for those sites that fall into that category.

Thanks for posting.

]]> By: Michael Motherwell http://blog.nielsen.com/nielsenwire/online_mobile/the-long-tail-of-the-net-just-how-important-is-it/comment-page-1/#comment-11831 Michael Motherwell Thu, 06 Aug 2009 03:57:39 +0000 http://blog.nielsen.com/nielsenwire/?p=14346#comment-11831 I don't get your point. The long tail is described as: "The tail of a distribution that represents the rare occurrence of extreme values;" Can a site be "long tail", and can the curve be described by usage? That seems... well... wrong... because the metrics used to measure this are a self-fulfilling prophecy. The top sites have the most engagement therefore are the top sites. Seems like the premise proves the conclusion, no? I don’t get your point.

The long tail is described as: “The tail of a distribution that represents the rare occurrence of extreme values;”

Can a site be “long tail”, and can the curve be described by usage? That seems… well… wrong… because the metrics used to measure this are a self-fulfilling prophecy.

The top sites have the most engagement therefore are the top sites. Seems like the premise proves the conclusion, no?

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