As reports of the swine flu outbreak reached beyond Mexican borders and into the U.S. late last week, the internet has been buzzing furiously about risks, symptoms, and other updates for information. By comparison, the volume of conversations about the epidemic have already exceeded nearly 10 to 1 those surrounding the salmonella and peanut butter scares from earlier this winter… or, to put it in another cultural perspective, the chatter about swine flu even dwarfs that of recent viral media star Susan Boyle.
The increased conversations around swine flu on Twitter, where swine flu found its way into nearly 2% of all tweets, are indicative of the spike in conversations around the web.
Controlling the disease, and the message
As updates emerge hourly (the swine flu Wikipedia page was updated 60 times between 10am and 11am) response to the spread of the virus, the Centers For Disease control acted quickly, updating their homepage and creating a special section solely for updates and information on swine flu that includes key facts, related items and the ability to share/post the page to social bookmarking and social networking sites. Buzz activity about the CDC mirrors closely the buzz surrounding both health scares.
[...] there is indeed plenty of discussion about the disease. Nielsen Online released data that shows that the volume of conversations about swine flu “have already exceeded nearly 10 [...]
[...] traffic about swine flu has been strong. According to Nielsen Online, swine flu has worked its way into about 2 percent of all notes posted on the site on Monday. You [...]
[...] traffic about swine flu has been strong. According to Nielsen Online, swine flu has worked its way into about 2 percent of all notes posted on the site on Monday. You [...]
[...] But this week, it’s all about swine flu. “Swine flu symptoms” is the most searched-for term on the Guardian site today, while Swine Flu, #swineflu and Mexico are the most common terms on Twitter, where the subject accounted for 2% of all messages yesterday, according to Nielsen. [...]
[...] But this week, it’s all about swine flu. “Swine flu symptoms” is the most searched-for term on the Guardian site today, while Swine Flu, #swineflu and Mexico are the most common terms on Twitter, where the subject accounted for 2% of all messages yesterday, according to Nielsen. [...]
Hmmmm that’s cool.
[...] about the disease has grown as well. One leading blog tracking site identifies more than 8,000 posts about H1N1, with the [...]
[...] We’ve been seeing and hearing an awful lot in the news about the H1N1 virus (also known as Swine Flu). We’ve also been talking about it plenty, too. Just a few days after the outbreak, a full 2% of all comments posted on Twitter referenced the Swine Flu. We’re even talking about the virus more than people talked about our favorite frumpy songstress Susan Boyle. [...]
[...] Neilsen wire found on 28 April that “swine flu” was referenced in nearly 2% of all tweets. The following day it reported that nearly 6% of “blogs, micro-blogs such as Twitter, web news and forums” were related to “swine flu.” [...]
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