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	<title>Comments on: Socializing and Shopping: the Power of &#8220;Power Moms&#8221; Online</title>
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	<description>Consumer Insights, News, Research &#38; Reports</description>
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		<title>By: Mama247</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-16370</link>
		<dc:creator>Mama247</dc:creator>
		<pubDate>Sun, 11 Oct 2009 03:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-16370</guid>
		<description>http://www.4tunate.net should be considered in the next running. 
It&#039;s about a family with quadruplets and their adventures.</description>
		<content:encoded><![CDATA[<p><a href="http://www.4tunate.net" rel="nofollow">http://www.4tunate.net</a> should be considered in the next running.<br />
It&#8217;s about a family with quadruplets and their adventures.</p>
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		<title>By: Mom You Should Know: Marie LeBaron, Make and Takes &#124; mamaGLOSS :: Motherhood. Parenting. Kids.</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-14969</link>
		<dc:creator>Mom You Should Know: Marie LeBaron, Make and Takes &#124; mamaGLOSS :: Motherhood. Parenting. Kids.</dc:creator>
		<pubDate>Thu, 10 Sep 2009 23:28:11 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-14969</guid>
		<description>[...] of a top-rated crafting, parenting, and recipe blog:  Make and Takes and in May, Marie was named a Power Mom by Nielsen. Marie is a mom you should know [...]</description>
		<content:encoded><![CDATA[<p>[...] of a top-rated crafting, parenting, and recipe blog:  Make and Takes and in May, Marie was named a Power Mom by Nielsen. Marie is a mom you should know [...]</p>
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		<title>By: Kivi&#8217;s Nonprofit Communications Blog &#187; Blog Archive &#187; The Making of &#8220;Do More Than Cross Your Fingers&#8221;</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-14318</link>
		<dc:creator>Kivi&#8217;s Nonprofit Communications Blog &#187; Blog Archive &#187; The Making of &#8220;Do More Than Cross Your Fingers&#8221;</dc:creator>
		<pubDate>Wed, 02 Sep 2009 15:54:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-14318</guid>
		<description>[...] get it out to moms. &#8220;We know that moms are really active online,&#8221; says Mark, quoting a Nielsen survey this year that said that 20% of the active online population are moms aged 25-54 with at least one child [...]</description>
		<content:encoded><![CDATA[<p>[...] get it out to moms. &#8220;We know that moms are really active online,&#8221; says Mark, quoting a Nielsen survey this year that said that 20% of the active online population are moms aged 25-54 with at least one child [...]</p>
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		<title>By: Anne0310</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-13860</link>
		<dc:creator>Anne0310</dc:creator>
		<pubDate>Wed, 26 Aug 2009 07:57:14 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-13860</guid>
		<description>Thank you so muh for all the information.  These will surely be a great help.</description>
		<content:encoded><![CDATA[<p>Thank you so muh for all the information.  These will surely be a great help.</p>
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		<title>By: Janet Thaeler</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-12464</link>
		<dc:creator>Janet Thaeler</dc:creator>
		<pubDate>Tue, 11 Aug 2009 21:31:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-12464</guid>
		<description>I&#039;ve seen a lot more of local mom bloggers work with brands and PR firms. There have been several events facilitated by bloggers that revolve around introducing their networks to products and services (both local and national).

Here are two examples I&#039;ve written about and participated in this year: 

http://www.newspapergrl.com/2009/08/social-media-retreat-outdoors/

http://www.newspapergrl.com/2009/05/social-media-case-study-engaging-mom-bloggers/

Also be sure to look at BlogHer&#039;s research about how social media and blogs influence decisions to buy. 

http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf

- Janet Thaeler
@newspapergrl
@onlinePRbook</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen a lot more of local mom bloggers work with brands and PR firms. There have been several events facilitated by bloggers that revolve around introducing their networks to products and services (both local and national).</p>
<p>Here are two examples I&#8217;ve written about and participated in this year: </p>
<p><a href="http://www.newspapergrl.com/2009/08/social-media-retreat-outdoors/" rel="nofollow">http://www.newspapergrl.com/2009/08/social-media-retreat-outdoors/</a></p>
<p><a href="http://www.newspapergrl.com/2009/05/social-media-case-study-engaging-mom-bloggers/" rel="nofollow">http://www.newspapergrl.com/2009/05/social-media-case-study-engaging-mom-bloggers/</a></p>
<p>Also be sure to look at BlogHer&#8217;s research about how social media and blogs influence decisions to buy. </p>
<p><a href="http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf" rel="nofollow">http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf</a></p>
<p>- Janet Thaeler<br />
@newspapergrl<br />
@onlinePRbook</p>
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		<title>By: The Motherload! &#124; Barefoot Mommies</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-11364</link>
		<dc:creator>The Motherload! &#124; Barefoot Mommies</dc:creator>
		<pubDate>Sat, 01 Aug 2009 13:32:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-11364</guid>
		<description>[...] Congratulations &amp; Happy Mother&#8217;s Day to Everyone who made the Nielsen Power Moms List! [...]</description>
		<content:encoded><![CDATA[<p>[...] Congratulations &amp; Happy Mother&#8217;s Day to Everyone who made the Nielsen Power Moms List! [...]</p>
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		<title>By: Andrea</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-10850</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Thu, 23 Jul 2009 01:50:40 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-10850</guid>
		<description>You missed 2 really great sites with awesome posts and huge page ranks: www.mommysnacks.net and www.mommieswithcents.com.  Check out the top 30 deal hunters to follow on twitter: http://www.savings.com/blog/post/30-Deal-Hunters-to-FOllow-on-Twitter.html.  You&#039;ve missed out.</description>
		<content:encoded><![CDATA[<p>You missed 2 really great sites with awesome posts and huge page ranks: <a href="http://www.mommysnacks.net" rel="nofollow">http://www.mommysnacks.net</a> and <a href="http://www.mommieswithcents.com" rel="nofollow">http://www.mommieswithcents.com</a>.  Check out the top 30 deal hunters to follow on twitter: <a href="http://www.savings.com/blog/post/30-Deal-Hunters-to-FOllow-on-Twitter.html" rel="nofollow">http://www.savings.com/blog/post/30-Deal-Hunters-to-FOllow-on-Twitter.html</a>.  You&#8217;ve missed out.</p>
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		<title>By: The Revolution Will Be Streamed : Online Video Up 49% &#124; digitalsurfmedia.com</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-9817</link>
		<dc:creator>The Revolution Will Be Streamed : Online Video Up 49% &#124; digitalsurfmedia.com</dc:creator>
		<pubDate>Wed, 24 Jun 2009 23:56:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-9817</guid>
		<description>[...] gain from online video, powered by social media. Finally surfers are catching up with the likes of ‘Power Moms’ and getting their blog on, and we are starting to see a very healthy online [...]</description>
		<content:encoded><![CDATA[<p>[...] gain from online video, powered by social media. Finally surfers are catching up with the likes of ‘Power Moms’ and getting their blog on, and we are starting to see a very healthy online [...]</p>
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		<title>By: &#187; WalMart s&#8217;active sur la blogosphère pour redorer sa réputation Opinion-Watch.com</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-9314</link>
		<dc:creator>&#187; WalMart s&#8217;active sur la blogosphère pour redorer sa réputation Opinion-Watch.com</dc:creator>
		<pubDate>Mon, 08 Jun 2009 13:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-9314</guid>
		<description>[...] une poignée d’acheteurs du groupe et une  première collaboration avec la communauté des ‘Power Moms’ aux us. WalMart souhaite humaniser l’image de l&#8217;entreprise, qui compte aujourd’hui [...]</description>
		<content:encoded><![CDATA[<p>[...] une poignée d’acheteurs du groupe et une  première collaboration avec la communauté des ‘Power Moms’ aux us. WalMart souhaite humaniser l’image de l&#8217;entreprise, qui compte aujourd’hui [...]</p>
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		<title>By: Christine Young ~ Mom Blogger Nielson&#8217;s Top 50 Power Moms : Mom Word of Mouth</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/socializing-and-shopping-the-power-of-power-moms-online/comment-page-1/#comment-9119</link>
		<dc:creator>Christine Young ~ Mom Blogger Nielson&#8217;s Top 50 Power Moms : Mom Word of Mouth</dc:creator>
		<pubDate>Tue, 02 Jun 2009 23:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11475#comment-9119</guid>
		<description>[...] relationships with companies and brands on a daily basis. Christine was just tapped as one of Nielson&#8217;s Top 50 Power Moms, is one of Wal-Mart’s “ElevenMoms” and a spokesmom for Johnson’s [...]</description>
		<content:encoded><![CDATA[<p>[...] relationships with companies and brands on a daily basis. Christine was just tapped as one of Nielson&#8217;s Top 50 Power Moms, is one of Wal-Mart’s “ElevenMoms” and a spokesmom for Johnson’s [...]</p>
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