Women age 25-54 with at least one child — the so-called “Power Moms” – represent nearly 20 percent of the active online population, according to Nielsen Online, and they are wielding more influence than ever.
So what are Power Moms doing online? Where they spend time varies by demographic categories. For example, “Established Moms,” those aged 40-50 with three or more children at home, are heavy online shoppers, with Shopzilla.com the most popular site. Newbie Moms, aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.
Power Moms all share a concern for the economy and seek money-saving strategies and solutions online and the number of conversations continue to grow. “Mom bloggers review everything from beauty products to cars to inkjets, enabling marketers unparalled reach to their target consumers. In an increasingly connected world, moms seek the wisdom of their online counterparts as trusted advisors,” said Jessica Hogue, research director, Nielsen Online.
To read more about the power these moms wield, including Nielsen Online’s Power Mom 50, a list of influential sites, click here.
Have a favorite site you think should be in the Power Mom 50? Let us know with your comments.
I concur, and was admittedly surprised, by the number of women that shop with ME online! I didn’t realize how mainstream that even MY industry had become as an online force, and a website that is easily navigated has made it all the more influential for would-be clients! New customers to my site are drawn by informative and entertaining web pages, like the “Virtual Makeover” that allows you to change you makeup, hairstyle and color, all customized to you! I am grateful that web sites have become more “user friendly” with links to assist even the most technologically challenged, and that consumers are willing to try them out…get YOUR page up and running; don’t miss out on this timely opportunity!
I used to spend more time shopping online, but I cut back due to finances (husband took big pay cut). I actually spend more time online now than I used to, but it is the sites with the free stuff. I write a mommy blog and read a lot of other mom blogs. I frequent several good sites:
http://www.MothersClick.com, http://www.MomBlogs.com and http://www.MomCafe.com
I actually get more out of these websites than I did when I bought stuff on ebay!!! (And husband is much happier!!)
I used to spend more time shopping online, but I cut back due to finances (husband took big pay cut). I actually spend more time online now than I used to, but it is the sites with the free stuff. I write a mommy blog and read a lot of other mom blogs. I frequent several good sites:
http://www.MothersClick.com, http://www.MomBlogs.com and http://www.MomCafe.com
I actually get more out of these websites than I did when I bought stuff on ebay!!! (And husband is much happier!!)
I’m still online, but i am addicted to new sites now. bye bye ebay. so long amazon. Hello http://www.mommyblognetwork.com and http://www.momblogs.com. Less buying, more reading. but, i do miss buying :(
You’re missing quite a few blogs from your list that rock the blogosphere with influence..
Mom Dot
http://momdot.com
Accidental Mommies
http://accidentalmommies.com
Mommy Goggles
http://mommygoggles.com
Blessings Abound
http://akblessingsabound.com
Just to name a few.
OMG We are sooo excited to be named in the top 50 mom blogs!!!
Woo Hooooo!!!
THANKYOUUUU
Curious as to where you get your statistics from.
“Established Moms” ages 40-50 with 3 or more children at home? Why stop at 50, and a) I don’t know too many moms with more than 3 children on average, and b) if the kids arebstill at home and not launched yet if you’re in that age bracket, well, something’s wrong with that picture.
Many Baby Boomers are techno savy and do a tremendous amount of shopping online. Baby Boomers and retirees are not only shopping online, they’re blogging. PR reps are missing the boat if they’re not targeting that market.
Many Baby Boomer such as myself are bloggers and I could list quite a few other bloggers worth mentioning. Drop me an email.
[...] hugely influential site, and I’d be shocked if owner Kelby doesn’t find herself on the Power Moms list next year. In fact, I’d bet on [...]
I’m surprised you didn’t include the awesome bargain shopping site WantNot.net, by blogger Mom Mir.
Another highly influential trio of Moms who represent a demographic that might have been lurking in your list, but wasn’t glaringly obvious, are: Mombian.com, TheOtherMother.typepad.com, and LesbianDad.net .
Don’t forget http://welcometothemotherhood.blogspot.com – so many good blogs out there!
[...] Congratulations & Happy Mother’s Day to Everyone who made the Nielsen Power Moms List! [...]
um should i throw my name out there too :). I think the list is great, you picked a Wonderful top 50!!! Thanks for making such a great list.
Power mom – hhttp://crazysuburbanmom.blogspot.com/
“Mom blogs” are an invaluable resource. Where else can you get such unfiltered information about topics like breastfeeding and parenting techniques? Some issues are too hard/embarassing to ask your friends about…especially when you know they disagree with you!
I really enjoy the balanced, non-judgmental viewpoints on http://www.mamanista.com. Another great blog is 5 Minutes for Mom. and Mod mom is also cool.
[...] relationships with companies and brands on a daily basis. Christine was just tapped as one of Nielson’s Top 50 Power Moms, is one of Wal-Mart’s “ElevenMoms” and a spokesmom for Johnson’s [...]
[...] une poignée d’acheteurs du groupe et une première collaboration avec la communauté des ‘Power Moms’ aux us. WalMart souhaite humaniser l’image de l’entreprise, qui compte aujourd’hui [...]
[...] gain from online video, powered by social media. Finally surfers are catching up with the likes of ‘Power Moms’ and getting their blog on, and we are starting to see a very healthy online [...]
You missed 2 really great sites with awesome posts and huge page ranks: http://www.mommysnacks.net and http://www.mommieswithcents.com. Check out the top 30 deal hunters to follow on twitter: http://www.savings.com/blog/post/30-Deal-Hunters-to-FOllow-on-Twitter.html. You’ve missed out.
[...] Congratulations & Happy Mother’s Day to Everyone who made the Nielsen Power Moms List! [...]
I’ve seen a lot more of local mom bloggers work with brands and PR firms. There have been several events facilitated by bloggers that revolve around introducing their networks to products and services (both local and national).
Here are two examples I’ve written about and participated in this year:
http://www.newspapergrl.com/2009/08/social-media-retreat-outdoors/
http://www.newspapergrl.com/2009/05/social-media-case-study-engaging-mom-bloggers/
Also be sure to look at BlogHer’s research about how social media and blogs influence decisions to buy.
http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf
- Janet Thaeler
@newspapergrl
@onlinePRbook
Thank you so muh for all the information. These will surely be a great help.
[...] get it out to moms. “We know that moms are really active online,” says Mark, quoting a Nielsen survey this year that said that 20% of the active online population are moms aged 25-54 with at least one child [...]
[...] of a top-rated crafting, parenting, and recipe blog: Make and Takes and in May, Marie was named a Power Mom by Nielsen. Marie is a mom you should know [...]
http://www.4tunate.net should be considered in the next running.
It’s about a family with quadruplets and their adventures.
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