Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
Among those taking note of this trend: advertisers. Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession. Share of estimated spend on these sites has doubled, from 7 percent of online ad spend in 2008 to 15 percent in 2009.
Year-over-Year Percent Change in Online Ad Spend by Industry (U.S., August 2009)
| Estimated Spend on Top Social Network Sites | Year-over-Year Percent Growth | |||
|---|---|---|---|---|
| Industry | Aug-08 | Aug-09 | On Social Network Sites* | On All Sites |
| Entertainment | $1,097,700 | $10,012,800 | 812% | 40% |
| Travel | $473,700 | $2,198,200 | 364% | -11% |
| Business to Business | $683,400 | $1,941,700 | 184% | -8% |
| Automotive | $1,110,200 | $3,085,800 | 178% | -26% |
| Health | $1,131,500 | $2,754,900 | 143% | 8% |
| Web Media | $11,231,800 | $26,855,700 | 139% | 30% |
| Software | $526,400 | $1,202,500 | 128% | -29% |
| Financial Services | $3,233,900 | $6,415,900 | 98% | -10% |
| Public Services | $6,836,500 | $13,203,100 | 93% | 13% |
| Telecommunications | $12,449,500 | $23,550,300 | 89% | -1% |
| Consumer Goods | $1,913,400 | $3,349,200 | 75% | 8% |
| Hardware & Electronics | $654,000 | $1,022,900 | 56% | -47% |
| Retail Goods & Services | $8,101,400 | $12,556,800 | 55% | -12% |
| Source: The Nielsen Company | ||||
*Estimated spend on social networking sites is based off of data for the top ad-supported member community sites ranked by unique visitors in August 2009
Read the full press release.
[...] NeilsenWire Categories: Uncategorized Tags: Comments (0) Trackbacks (0) Leave a comment [...]
[...] Full article and industry breakdown at NielsenWire [...]
[...] to a new report released by Nielsen, the amount of time Internet users spend on social networks such as Facebook has tripled in the [...]
[...] As of August 2009, the time spent on social networking and blogging sites accounts for 17% of the total time spent online, a number up 6% from a year ago. This change reflects a growing desire for people to stay connected with each other, communicate and share, reports Nielsen. [...]
[...] Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, American’s spent 17% of all their Internet time using social networking sites. This was [...]
[...] time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up [...]
[...] on Mashable today is a new report from The Nielsen Company boasts that Americans spend 17% of their Internet time on social networking sites, tripling the [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] Nielsen Wire: Americans have nearly tripled the amount of time they spend at social networking and blog sites [...]
[...] and Sticky Notes: According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] now spend 17% of our online time on social networking services, according to Nielsen Online. That’s triple the proportion we showed in [...]
[...] already know: the popularity of social networking sites is growing exponentially. According to a summary of the report posted on NielsenWire, "Americans have nearly tripled the amount of time they spend [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more [...]
[...] The Nielsen Company has recently released a study on the usage of social media among Americans. Guess what, the usage has tripled! Interestingly, here’s a chart on the amount of advertising/marketing dollars spent. As you can see, when advertisers are cutting overall marketing budgets, spend on social media marketing has increased for all industries. [...]
[...] washroom or toilet,” it’s clear people have a craving for social media. The latest data released this week from Nielsen gives us an even better glimpse: 17 percent of all time spent on the internet in [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] From ReadWriteWeb: Social Networking Use Triples from Only a Year Ago Obsessed with Facebook? You’re not alone. The hours you spend logging on to update your status, post photos, and make comments on friends’ walls is not simply a “phase” you’re going through which will end sometime soon. It’s a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry.According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting “a wholesale change in the way the Internet is used,” says Jon Gibs, VP of media and agency insights at the company’s online division.As of August 2009, the time spent on social networking and blogging sites accounts for 17% of the total time spent online, a number up 6% from a year ago. This change reflects a growing desire for people to stay connected with each other, communicate and share, reports Nielsen. [...]
[...] networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] figures from Nielsen show that, in the US at least, Internet users have tripled the amount of time they spend on social [...]
I market my services online and have found that the social media is the new frontier, the new venue and the new manner of which business wil be conducted … Jump on now or be left behind ..
[...] amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than [...]
[...] Read the full study here: http://blog.nielsen.com/nielsenwire/online_mobile/social-networking-and-blog-sites-capture-more-inte... [...]
[...] Social networking and blog sites capture more internet time and advertising By torirose Source: NielsenWire [...]
[...] out Nielsen’s blog for more information about the [...]
[...] spend at social networking and blog sites such as Facebook from a year ago, the Nielsen Company reports. Advertisers are taking note. Online advertising spending on the top sites jumped 119 percent, from [...]
[...] social network (like we didn’t know that already), but it is also the richest. Nielsen trotted out data showing that Facebook users are more affluent and urban than their counterparts at [...]
[...] the amount of time they spend at social networking and blog sites from a year ago, according to a new report from The Nielsen Company. But where is it going from [...]
[...] the Nielson Report released at the end of September 2009 as an example. The study shows that active users of social [...]
[...] study from The Nielsen Company shows that Americans are spending more time on social media sites like Facebook, MySpace, Twitter and [...]
[...] According to a report from the Nielsen Company, Americans have tripled the time they spend on social networking and blogs from a year ago. Advertisers are taking note. Read more…. [...]
[...] places where people from all walks of life can mingle and connect in a public environment (roughly one-sixth of our online time in the U.S. is now spent on social networking sites). The two sites vary in popularity in different communities (for instance, Facebook tends to [...]
[...] usage by Americans (and around the world) continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly [...]
[...] Source: The Nielsen Company [...]
[...] is quickly turning into one of the biggest oceans on the planet and the average internet user is sticking around 3 times longer than ever before on sites like [...]
[...] that Americans are spending more time on social networking sites. According to a recent study by The Nielson Company, 17% of the time spent online was at social networking sites (an increase from 6% in August [...]
[...] triple time spent on social networks and blogs Jump to Comments A report by the Nielson Company shows that Americans are spending a considerable more time on social networks and blogs than a year [...]
[...] U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. [...]
[...] that Americans are spending more time on social networking sites. According to a recent study by The Nielsen Company, 17% of the time spent online was at social networking sites (an increase from 6% in August [...]
[...] according to research from Nielsen. [...]
Leave your response!
Recent Stories
Monthly Archive
Top Ads
Most Commented
Nielsen Company Blogs