As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.
When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com.
People between the ages of 12 and 17 were 2.4 time more likely than the average active Internet user to visit music.myspace.com. Visitors between 18 and 24 were 2.2 more likely than the average Internet user to visit the site in June.
On the video streaming front, with 120.1 million total streams, Myspace.com was the No. 1 social media site when ranked by streams for June 2009. It was also the No. 1 social networking site when ranked by unique viewers of video content, with 12.9 million viewers for the month. Facebook was the fastest growing social media site by both total video streams and unique viewers of video. Total streams increased 434 percent year-over-year, from 10.1 million streams to 54 million streams. Unique viewers of video increased 397 percent, from 2.4 million in June 2008 to 12 million in June 2009.
Twitter’s Big Move
Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.
Facebook No. 1 For Time Spent
Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.
*Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the NetView and VideoCensus services, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
[...] From the Blog Post: As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent. [...]
[...] si vede come il tempo speso da ogni visitatore americano su Facebook è triplicato in un anno, superando le 4 ore al mese, scalzando Yahoo! dal primo posto dei siti con la maggiore permanenza degli utenti. I numeri [...]
[...] @Tweet4Traffic: Social Media Stats: Myspace Music Growing, Twitter’s Big Move … http://bit.ly/LVGE7#tweet Data on Social Media Use http://bit.ly/BN1P5social media tweet: Canada: Facebook Doesn’t [...]
[...] and preffesional talent for uploading music. In a recent blog on nielson.com (Nielson Ratings) http://blog.nielsen.com/nielsenwire/online_mobile/social-media-stats-myspace-music-growing-twitters-…, the music.myspace.com domain unique traffic has increased over 1,000 percent since its launch in [...]
[...] Link | Social Media Stats: Myspace Music Growing, Twitter’s Big Move [...]
[...] Social Media Stats: Myspace Music Growing, Twitter’s Big Move [...]
[...] it does not take into account cell phone searches about these sites. So, what is interesting is the Nielsen figures last week for the growth of both [...]
[...] posted here: Social Media Stats: Myspace Music Growing, Twitter’s Big Move Share and [...]
[...] does this mean for the previously declared fastest growing social media site on the internet by Nielsen just a few weeks [...]
[...] The link referred to above is a blog post from Nielsen. [...]
[...] [x] http://blog.nielsen.com/nielsenwire/online_mobile/social-media-stats-myspace-music-growing-Twitters-... [...]
[...] [x] http://blog.nielsen.com/nielsenwire/online_mobile/social-media-stats-myspace-music-growing-Twitters-... [...]
[...] staying home with friends … you are interested in meeting new people. Twitter is one of the fastest growing social media sites out there and is the best medium for conversing with new like minded individuals. This mentality [...]
[...] and diggs. We spend more time online, devour more information, and share that information across a far wider range of networks. Why? Because it’s easier and more fun than it has ever [...]
I really enjoy the interactive aspect of social media.
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