Comments on: Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008

By: Jessica Gottlieb: Mommy Blogger Extraordinaire | lalawag

Jessica Gottlieb: Mommy Blogger Extraordinaire | lalawag — Thu, 18 Jun 2009 16:14:25 +0000

[...] no wonder she was recognized by Nielson two years in row as one of the “Bloggers and Influencers Who Made a Mark.” They gave [...]

By: Keeping up with the Jessicas

Keeping up with the Jessicas — Thu, 28 May 2009 08:10:44 +0000

[...] their google ranks and the fact that Nielsen’s has ranked both Jessica Smith and Jessica Gottlieb as power [...]

By: Angie Posz

Angie Posz — Fri, 09 Jan 2009 15:35:30 +0000

“Power Mom”. Very impressive.

How have you been? I’m sorry that I haven’t kept in touch. I’m good that way.

Reading your stuff has made my day. (I’m home with 2 sick, whiney kids today) WHAT FUN!!!!

By: Daily Digest 01/06/2009 | Get A New Browser

Daily Digest 01/06/2009 | Get A New Browser — Tue, 06 Jan 2009 03:32:02 +0000

[...] Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 [...]

By: Pete Blackshaw

Pete Blackshaw — Mon, 05 Jan 2009 19:26:35 +0000

Fair push re: interactive marketing. Thanks a ton for the thoughtful feedback. — Pete Blackshaw

By: Andy Beal

Andy Beal — Mon, 05 Jan 2009 16:16:05 +0000

Thanks for adding Radically Transparent to your list of “Must Read Books!”

I need to pick up a copy of your book. Drop me an email if you’d like to give it away as a prize on Marketing Pilgrim. :-)

By: Brand4profit

Brand4profit — Sat, 03 Jan 2009 06:11:49 +0000

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

By: Lars Schlossbauer

Lars Schlossbauer — Fri, 02 Jan 2009 21:28:28 +0000

Great work! A perfect source for inspiration!

By: ZK@Internet Marketing Blog

ZK@Internet Marketing Blog — Fri, 02 Jan 2009 16:12:41 +0000

This is a great list , thanks for the compilation

By: Jessica Gottlieb

Jessica Gottlieb — Fri, 02 Jan 2009 06:02:29 +0000

Oh, if only my kids listened to me like you do. I am beyond flattered (and in very good company).

My first day waitressing at Ed Debevic’s the manager told me, “if a customer is happy, they tell a friend. If a customer is unhappy they tell everyone they know.” I can’t wait to read your book, those words guided me well many years ago.