Record High TV Use, Despite Online/Mobile Video Gains
TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then men to watch video online.
DVR usage was up significantly (52.5%) in Q3 2008, compared with Q3 2007. Americans spent more than six hours per month watching timeshifted TV — double the amount of time they spent watching video online. The only exception: 18-24 year-olds, who consumed more video online (four hours, 48 minutes) than via DVR (four hours, 36 minutes).
During the 2007-08 television season, the average U.S. household took in eight hours and 18 minutes of TV per day, a record high since Nielsen started measuring television in the 1950’s.
“TV use is at an all-time high, yet people are also using the Internet more often — 31% of which is happening simultaneously,” Susan Whiting, vice chairperson, Nielsen, noted.
Download the report.
Learn more about viewing across the “three screens” – view Manish Bhatia, of Nielsen, addressing the Interactive Advertising Bureau’s December 2008 forum.
November 24th, 2008 at 3:00 pm
[...] Internet and mobile usage continues to grow in the U.S., according to a report released today by Nielsen. As of third-quarter 2008, the average American watched approximately 142 hours of TV [...]
November 24th, 2008 at 5:06 pm
[...] U.S. TV Viewing Hits All-Time High; Nielsen says the average American watched approximately 142 hours of TV per month in the third quarter, five hours more than a year ago. How is it that with the rise in online video, TV watching keeps going up, up, up? Well, the two are not mutually exclusive; some 31 percent of TV use is concurrent with Internet use, according to Nielsen. (release) [...]
November 24th, 2008 at 6:48 pm
[...] whose efforts to measure television audiences are ambiguous at best, says that we are watching more old television, prompting some childish headlines. According to the study, in the latest [...]
November 25th, 2008 at 10:14 am
It’s possible that folks might need a Green Hour. Or two.
http://www.greenhour.org
November 25th, 2008 at 3:11 pm
[...] clipped from blog.nielsen.com [...]
November 25th, 2008 at 5:37 pm
Q3 2008 stats for television watching anything to do with the most viewed US election campaign ever?
November 26th, 2008 at 7:43 am
[...] YORK TV, Internet and mobile usage continues to grow in the U.S., according to a report released today by Nielsen. As of Q3 ‘08, the average American watched approximately 142 hours of TV per [...]
November 26th, 2008 at 11:40 am
Does anyone else think that the 18-24 mobile video usage figure seems odd? The 13-17 and 25-34 groups both show 4.5 hours/month of video while 18-24 (i.e., a lot of college kids) is down at 3+. That just doesn’t seem right unless someone has a reason why…?
November 26th, 2008 at 12:45 pm
[...] YORK According to data compiled by Nielsen for Q3, more than 100 million U.S. consumers — 42 percent of mobile subscribers — have [...]
November 26th, 2008 at 7:07 pm
[...] 223 minutos de televisión diarios. Más de 110 horas mensuales. Todavía por debajo de los norteamericanos, que ven 142 horas de televisión al mes. Y la mayoría del tiempo para ver lo mismo. Sólo dos horas y media mensuales de vídeo en internet y más de tres horas y media de televisión en el móvil, según Nielsen. [...]
November 26th, 2008 at 11:51 pm
[...] YORK According to data compiled by Nielsen for Q3, more than 100 million U.S. consumers — 42 percent of mobile subscribers — have [...]
November 28th, 2008 at 2:24 am
[...] today in the news item, TV-Watching Rises to All-Time High. The findings are available in the, A2/M2 Three Screen Report, and they also show that the Web is doing quite well (average is 27 hours per month) as is mobile [...]
December 1st, 2008 at 7:39 pm
[...] Nielsen data [...]
December 2nd, 2008 at 2:38 pm
[...] El texto en Nielsen: Record High TV Use, Despite Online/Mobile Video Gains [...]
December 3rd, 2008 at 9:30 pm
[...] coincidentally, all those events happened since our August story on MobiTV). Nielsen’s recent “Three Screen Report” found that mobile subscribers who watch mobile video spent 3 hours and 37 minutes per month [...]
December 31st, 2008 at 3:40 pm
[...] Nielson’s second installment (of three) of the Three Screen Report (full pdf [...]