TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then men to watch video online.
DVR usage was up significantly (52.5%) in Q3 2008, compared with Q3 2007. Americans spent more than six hours per month watching timeshifted TV — double the amount of time they spent watching video online. The only exception: 18-24 year-olds, who consumed more video online (four hours, 48 minutes) than via DVR (four hours, 36 minutes).
During the 2007-08 television season, the average U.S. household took in eight hours and 18 minutes of TV per day, a record high since Nielsen started measuring television in the 1950’s.
“TV use is at an all-time high, yet people are also using the Internet more often — 31% of which is happening simultaneously,” Susan Whiting, vice chairperson, Nielsen, noted.
Download the report.
Learn more about viewing across the “three screens” – view Manish Bhatia, of Nielsen, addressing the Interactive Advertising Bureau’s December 2008 forum.
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It’s possible that folks might need a Green Hour. Or two.
http://www.greenhour.org
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Q3 2008 stats for television watching anything to do with the most viewed US election campaign ever?
[...] YORK TV, Internet and mobile usage continues to grow in the U.S., according to a report released today by Nielsen. As of Q3 ‘08, the average American watched approximately 142 hours of TV per [...]
Does anyone else think that the 18-24 mobile video usage figure seems odd? The 13-17 and 25-34 groups both show 4.5 hours/month of video while 18-24 (i.e., a lot of college kids) is down at 3+. That just doesn’t seem right unless someone has a reason why…?
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[...] 223 minutos de televisión diarios. Más de 110 horas mensuales. Todavía por debajo de los norteamericanos, que ven 142 horas de televisión al mes. Y la mayoría del tiempo para ver lo mismo. Sólo dos horas y media mensuales de vídeo en internet y más de tres horas y media de televisión en el móvil, según Nielsen. [...]
[...] YORK According to data compiled by Nielsen for Q3, more than 100 million U.S. consumers — 42 percent of mobile subscribers — have [...]
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[...] February 6, 2009 — terry33 The average TV viewing time is now 6 days per month (142:29 hours per month). Tim Goodman, TV critic of the San Francisco Chronicle mentioned this statistic in his column [...]
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