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Quiz: Eight Myths About Media Consumption

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April 1, 2009 Discuss

A pioneering Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence by the Ball State University Center for Media Design and Sequent Partners examined the current state of video media use by age group. Can you tell which of the following statements are true—or merely the media equivalent of “urban myths?”
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1 - TV Viewers are increasingly likely to switch channels when a commercial comes on.



2 - Internet has overtaken TV as the most popular of the three screens (TV, Internet, Mobile).



3 - Millennials spend more time watching video media than any other age group.



4 - The typical viewer logs more than eight hours a day of daily screen time.



5 - Computers have replaced radio as the second most popular media activity.



6 - Viewers watch more than one hour of TV commercials and promotions per day.



7 - On average, a Millennial will spend more than two hours a day watching computer video.



8 - Video-capable mobile phones now command the majority of viewing time for consumers ages 18-24.





Learn more about the study in the latest issue of Consumer Insight.

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