Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).
“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies – this group is nearly 25% more likely than average to author a blog.”
In September, Scholastic.com and BirthdayExpress.com tied as the number one website, ranked by index, among the “power mom” demographic, with a composition index of 366 — more than 3.5 times the average.
General Mills, The Gap, and FamilyFun.com rounded out the top five sites that draw a high concentration of “power moms.”
View the full press release.
Read coverage of Nielsen’s findings in BizReport and Promo magazine.
[...] to Nielsen, women ages 25 to 54 with at least one child [...]
В интернете уже куча сайтов где снято любительское видео как это. Вот мы с женой тоже хотели бы себя поснимать, как думаете с чего следует начать и чему удилить внимание? Просто не хочеться чтобы наше домашнее видео было каким то серым и невзрачным. Хочеться бомбы…
Привет всем! Такое любительское видео надо только смотреть…Это не описать. Смотри, не пожалеешь!
[...] favorite, or multiple social networking site? Very often and growing is the answer. The recent “Power Moms” Study by Nielsen reports some findings that validate what we are seeing and [...]
[...] favorite, or multiple social networking site? Very often and growing is the answer. The recent “Power Moms” Study by Nielsen reports some findings that validate what we are seeing and [...]
[...] 50 Power Mamas list, compiled by Nielsen Online? Power Moms are those who are *plugged in* online, using social media as a part of their daily lives, which gives them a wide circle of influence. You might want to check out the list; many women who [...]
[...] are other stories of top most influential mom bloggers floating around, and if you can understand their [...]
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Не проходи мимо!
Brilliant phrase
[...] I also realize that power moms — including mom bloggers — are hot. I definitely don’t begrudge a blogger — [...]
This is great news moms must find a way to interact with the world while they stay at home. The web lets you do about anything now a days. Perry Jamal frosted window film
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