March 1, 2010
UPDATED 03/04 to reflect additional misspellings of film titles.
With the Academy Awards on March 7, fans online are increasingly discussing the nominees for best picture (a category that has expanded to include 10 films this year) along with the actors and actresses nominated in a lead role.
While it’s an honor just to be nominated… Avatar dominates (much like it did at the global box office) the conversations in the movie category, grabbing nearly a quarter of all buzz surrounding the Oscar-nominated films.
In the main acting categories, Golden Globe winners Jeff Bridges (for Crazy Heart) and Sandra Bullock (for The Blind Side) take the buzz lead with more than a quarter of the buzz against their competition.
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I’m interested in how you monitored the movie ‘Up’? How did you filter out the irrelevant mentions (which I would assume 99% would be)?
Nathan: That’s a particularly complex one, but there are a number of filters and qualifiers applied to the search to ensure that the word “Up” applied to the Pixar film and not just the direction in general… or for that matter “Up In The Air.” Additionally, we account for a number of common alternate spellings (”Inglourious Basterds” being a prime example) when conducting these searches.
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