December 30, 2011
During November 2011, there were 166.9 million unique U.S. video viewers who streamed almost 22 billion videos and spent more than 5 hours on average watching online video.
Overall Online Video Usage (U.S.)
|
Nov-11 |
| Unique Viewers |
166,937,000 |
| Total Streams |
21,936,751,000 |
| Streams per Viewer |
131.4 |
| Time per Viewer (hh:mm) |
5:23 |
| Source: Nielsen |
Top Online Video Destinations by Unique Viewers (November 2011, U.S.)
| Video Brand |
Unique Viewers (000) |
| YouTube |
130,775 |
| VEVO |
42,729 |
| Yahoo! |
34,383 |
| Facebook |
30,255 |
| MSN/WindowsLive/Bing |
24,612 |
| AOL Media Network |
22,023 |
| Hulu |
20,834 |
| The CollegeHumor Network |
20,570 |
| ESPN Digital Network |
17,864 |
| CNN Digital Network |
10,569 |
| Source: Nielsen
Read as: During November 2011, 130 million unique U.S. viewers watched YouTube video content |
Top Online Video Destinations by Total Streams (000) (November 2011, U.S.)
| Video Brand |
Total Streams (000) |
| YouTube |
13,436,002 |
| Hulu |
819,544 |
| VEVO |
535,951 |
| AOL Media Network |
439,120 |
| Yahoo! |
270,422 |
| Netflix |
260,272 |
| Comcast Digital Entertainment Websites |
237,427 |
| ESPN Digital Network |
229,966 |
| MSN/WindowsLive/Bing |
229,002 |
| Livestream |
186,162 |
| Source: Nielsen
Read as: During November 2011, 13 billion videos were streamed on YouTube |
Top Online Video Destinations by Time per Viewer (November 2011, U.S.) / 250K Unique Viewer Minimum
| Video Brand |
Time per Viewer (hh:mm) |
| Netflix |
10:43 |
| Hulu |
3:11 |
| GorillaVid |
3:11 |
| YouTube |
3:07 |
| Justin.TV |
3:00 |
| Celeb Junkies |
2:51 |
| Livestream |
2:38 |
| Megavideo |
2:31 |
| Cwtv.com |
1:57 |
| Tudou.com |
1:18 |
| Source: Nielsen
Read as: During November 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 43 minutes watching video content on Netflix |
