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Nielsen Reports February 2010 U.S. Search Rankings

March 15, 2010

The Nielsen Company today reported February 2010 data for the top U.S. Search Providers.

Top 10 Search Providers for February 2010, Ranked by Searches (U.S.)
Rank Provider Searches (000) Share of Searches
All Search 9,174,408 100.0%
1 Google Search 5,980,116 65.2%
2 Yahoo! Search 1,294,261 14.1%
3 MSN/Windows Live/Bing Search 1,142,344 12.5%
4 AOL Search 206,969 2.3%
5 Ask.com Search 175,074 1.9%
6 My Web Search Search 91,288 1.0%
7 Comcast Search 55,122 0.6%
8 Yellow Pages Search 27,002 0.3%
9 NexTag Search 26,461 0.3%
10 WhitePages.com Network Search 24,681 0.3%
Source: The Nielsen Company

Searches represent the total number of queries conducted at the provider. Example: An estimated 6.0 billion search queries were conducted at Google Search, representing 65.2 percent of all search queries conducted during the given time period.

Note: MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

Updated April 2010

For more insights, download Nielsen reports and webinars, or contact us.
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  • John Victor

    I noticed the Bing Search Engine was not included in your Search Providers Rankings. Why?

  • http://intensedebate.com/profiles/nielsenwire nielsenwire

    John,
    Bing is combined with overall MSN/Windows Live searches and is #3 on the list.

  • Misty

    Where did Mahalo come in?

  • http://www.lezzet.com.tr yemek tarifleri

    I wonder what is the share of Bing alone…
    If it's more than 10% can we talk about a real competiton to Google?

  • http://www.peterarmenti.com armenti

    hmm.. it appears that Google is declining? is that right? I still see 90% of my search activity coming from google though.. if not more.. that's why these results always perplex me.

  • http://www.btscene.com Btscene

    If it's more than 10% can we talk about a real competiton to Google?

  • http://www.blogoof.com Bijaya

    We're all aware about the status of Google in global search,it's the search giant but I found that there's a considerable improvement in Bing,I think it's due to the major change of search algo in Bing.And recently I found that Bing is providing better results than its earlier version.

  • http://www.keywordcountryreview.org Country Review

    That's a really huge difference between Google & the next competitor (Yahoo)! I did expect Google to dominate the search engine market but I didn't think it would have been by that much! No wonder a lot of people are doing everything they can to get listed!

  • http://www.andriapriyadi.com Andri

    Google share is awesome, it took 2/3 of the entire search. Well done

  • http://intensedebate.com/profiles/yaeger60 datatank

    At Google no getting away, like it or not. After this report, Google remains the leader by far

  • http://www.wirthlawoffice.com Tulsa Lawyer

    Its a good sign for Bing Live search that its Search share is increasing day by day and its near to compete with Yahoo. Thanks for sharing the useful data.

  • http://www.bitcoca.com/ bitcoca torrents

    Bing is third on the list and is in very good competition to Yahoo.

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