April 27, 2010
The Nielsen Company today reported March 2010 data for average Internet usage, Top Parent Companies/Divisions and Top Web Brands in the U.S.
| Average U.S. Internet Usage, Combined Home & Work, Month of March 2010 |
| Metrics |
Current Month |
Previous Month |
% Change |
| Sessions/Visits per Person |
57 |
53 |
7.6% |
| Domains Visited per Person |
89 |
83 |
7.2% |
| Web Pages per Person |
2,646 |
2,543 |
4.1% |
| PC Time per Person |
60:25:07 |
57:02:38 |
5.9% |
| Duration of a Web Page Viewed |
0:00:56 |
0:00:55 |
1.2% |
| Active Digital Media Universe |
197,748,684 |
191,432,060 |
3.3% |
| Current Digital Media Universe Estimate |
236,859,000 |
236,370,000 |
0.2% |
| Source: The Nielsen Company |
| Top 10 Parent Companies/Divisions for March 2010 (U.S., Home and Work) |
| Rank |
Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
MOM UA % Change |
MOM Time % Change |
| 1 |
Google |
157,660 |
1:56:14 |
2.8% |
1.5% |
| 2 |
Microsoft |
136,753 |
1:59:59 |
1.7% |
2.8% |
| 3 |
Yahoo! |
133,001 |
2:34:56 |
3.7% |
6.1% |
| 4 |
Facebook |
117,109 |
6:59:15 |
4.7% |
1.8% |
| 5 |
AOL LLC |
85,140 |
2:14:38 |
5.5% |
8.1% |
| 6 |
News Corp. Online |
74,921 |
0:52:14 |
-0.5% |
-9.5% |
| 7 |
InterActiveCorp |
71,260 |
0:14:57 |
1.0% |
4.2% |
| 8 |
eBay |
66,323 |
1:26:08 |
5.8% |
12.0% |
| 9 |
Amazon |
64,170 |
0:24:46 |
5.0% |
2.6% |
| 10 |
Wikimedia Foundation |
62,338 |
0:15:21 |
2.0% |
0.5% |
| Source: The Nielsen Company |
Example: The data indicates that 62.3 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 15 minutes and 21 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for March 2010 (U.S., Home and Work) |
| Rank |
Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
MOM UA % Change |
MOM Time % Change |
| 1 |
Google |
149,129 |
1:18:58 |
3.5% |
3.2% |
| 2 |
Yahoo! |
131,392 |
2:35:06 |
4.0% |
5.4% |
| 3 |
Facebook |
117,109 |
6:59:15 |
4.7% |
1.8% |
| 4 |
MSN/WindowsLive/Bing |
111,493 |
1:51:14 |
1.0% |
3.8% |
| 5 |
YouTube |
92,450 |
1:00:23 |
0.2% |
-1.7% |
| 6 |
Microsoft |
89,262 |
0:43:36 |
0.9% |
3.2% |
| 7 |
AOL Media Network |
85,140 |
2:14:38 |
5.5% |
8.1% |
| 8 |
Wikipedia |
62,074 |
0:15:19 |
1.9% |
0.7% |
| 9 |
Apple |
60,979 |
1:17:01 |
1.9% |
-0.7% |
| 10 |
Ask Search Network |
56,182 |
0:12:32 |
1.1% |
-2.8% |
| Source: The Nielsen Company |
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