March 15, 2010
The Nielsen Company today reported February 2010 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
| Top 10 Parent Companies/Divisions for February 2010 (U.S., Home and Work) |
| Rank |
Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
MOM UA % Change |
MOM Time % Change |
| 1 |
Google |
163,038 |
1:47:44 |
0.3% |
-14.0% |
| 2 |
Microsoft |
143,635 |
1:49:15 |
-0.2% |
-7.4% |
| 3 |
Yahoo! |
136,074 |
2:17:35 |
-2.0% |
-7.4% |
| 4 |
Facebook |
118,813 |
6:27:43 |
2.1% |
-8.1% |
| 5 |
AOL LLC |
85,992 |
1:56:56 |
-1.9% |
-12.9% |
| 6 |
News Corp. Online |
80,657 |
0:53:53 |
-3.5% |
-24.0% |
| 7 |
InterActiveCorp |
75,629 |
0:13:23 |
0.3% |
-6.2% |
| 8 |
eBay |
68,410 |
1:10:27 |
-0.7% |
-10.5% |
| 9 |
Amazon |
67,435 |
0:21:53 |
-4.9% |
-13.8% |
| 10 |
Wikimedia Foundation |
67,295 |
0:13:51 |
3.4% |
-13.8% |
| Source: The Nielsen Company |
Example: The data indicates that 67.3 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 13 minutes and 51 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
| Top 10 Web Brands for February 2010 (U.S., Home and Work) |
| Rank |
Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
MOM UA % Change |
MOM Time % Change |
| 1 |
Google |
153,833 |
1:11:42 |
0.5% |
-17.0% |
| 2 |
Yahoo! |
134,142 |
2:18:35 |
-2.4% |
-7.0% |
| 3 |
Facebook |
118,813 |
6:27:43 |
2.1% |
-8.1% |
| 4 |
MSN/WindowsLive/Bing |
118,087 |
1:40:11 |
1.1% |
-9.1% |
| 5 |
YouTube |
98,723 |
0:57:23 |
-0.8% |
-8.1% |
| 6 |
Microsoft |
96,433 |
0:38:46 |
-1.8% |
-6.8% |
| 7 |
AOL Media Network |
85,992 |
1:56:56 |
-1.9% |
-12.9% |
| 8 |
Wikipedia |
66,967 |
0:13:50 |
3.2% |
-13.5% |
| 9 |
Apple |
64,315 |
1:12:11 |
-6.6% |
-8.6% |
| 10 |
Fox Interactive Media |
59,631 |
1:04:01 |
-6.7% |
-23.0% |
| Source: The Nielsen Company |
| Average U.S. Internet Usage, Combined Home & Work, Month of February 2010 |
| Metrics |
Current Month |
Previous Month |
% Change |
| Sessions/Visits per Person |
51 |
55 |
-7.3% |
| Domains Visited per Person |
88 |
90 |
-2.2% |
| Web Pages per Person |
2,415 |
2,621 |
-7.9% |
| PC Time per Person |
54:16:37 |
58:52:05 |
-7.8% |
| Duration of a Web Page Viewed |
0:00:55 |
0:00:56 |
-0.4% |
| Active Digital Media Universe |
201,191,221 |
203,094,213 |
-0.9% |
| Current Digital Media Universe Estimate |
234,475,560 |
234,264,633 |
0.1% |
| Source: The Nielsen Company |
