Comments on: Multitasking at Home: Simultaneous Use of Media Grows

By: Duck Blog » Blog Archive » Big surprise: People don’t watch commercials

Thu, 01 Oct 2009 21:40:02 +0000

[...] throw up). Even when I watch live TV, I switch to mute, or load Facebook and Twitter to kill time. Nielsen has confirmed that others share my habit, as it found that a fair amount of people are watching TV and surfing [...]

By: JoelF

JoelF — Thu, 01 Oct 2009 03:09:17 +0000

Simultaneous Use of Media is a misnomer since all that is being measurd is TV and Internet. What about people reading newspapers/magazines and watching TV or radio usage while online or reading?

By: Bookmarks for September 18th through September 20th

Bookmarks for September 18th through September 20th — Mon, 21 Sep 2009 00:19:03 +0000

[...] Multitasking at Home: Simultaneous Use of Media Grows | Nielsen Wire – So who is sharing their time online with TV? Women age 25 and over and persons 35 and up are most likely to juggle the two media. Further, they tend to be above-average consumers of each platform. Simultaneous users watch 14 percent more TV a day and use the Internet 61 percent more than the average consumer. Clearly, during that expanded timeframe they are exposed to a large number of ads and the opportunity to reach them is greater. [...]

By: Three screens too many: How to measure multiple video views « Media and Money

Mon, 14 Sep 2009 19:54:55 +0000

[...] To gauge the effectiveness of this concept, we looked at a few traditional retailers during the 2008 holiday season to see which of them were most successful in stimulating cross-platform behavior. In December, the highest percentage of people who watched TV while using retailer web sites went to Target.com Target was also among three retailer web sites (second to Walmart and before Best Buy) that were uniquely able to draw a high percentage of simultaneous Internet and TV users – 3.8 percent. Visitors to its web site were more likely to be watching TV while at the site, and 10.2 percent of Target.com visitors said that they had seen a Target commercial on TV. Based on these figures, it seems clear that the simultaneous use of the two media had a measurable effect on behavior. Read the full Nielsen reports on Multitasking at home: Simultaneous Use of Media Grows [...]

By: Nielsen: Simultaneous use of media (TV & Internet) continues to grow - TV Ratings, Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com

Mon, 14 Sep 2009 15:34:08 +0000

[...] when it comes to media consumption is on the rise at home according to Nielsen: With respect to TV and Internet usage, we found that a fair number of people are doing both [...]