More Rave Reviews For Nielsen Executive’s New Book

July 28, 2008

The new book from Pete Blackshaw, Nielsen Online’s EVP of Digital Strategic Services, is continuing to garner critical praise. 

On Monday, Adweek and the Miami Herald published reviews of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday).  The Herald referred to Blackshaw as a “guru on customer interaction,” while Adweek’s review featured a video interview with the author (full disclosure: Adweek is owned by Nielsen) . 

“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” has also received rave reviews from CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs.

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