Nielsen today released its first public rankings of online individual TV programs, and ABC.com’s “Lost” led the way with 1.4 million unique viewers in December. NBC.com’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on ABC.com with 879,000 unique viewers.
Top 10 Online Broadcast TV Network Entertainment Programs* for December 2008 ranked by Unique Viewers (U.S.)
| Rank | Program | Network | Unique Viewers |
|---|---|---|---|
| 1 | Lost | ABC.com | 1,425,000 |
| 2 | Saturday Night Live | NBC.com | 1,111,000 |
| 3 | Grey’s Anatomy | ABC.com | 879,000 |
| 4 | Desperate Housewives | ABC.com | 723,000 |
| 5 | Heroes | NBC.com | 685,000 |
| 6 | Ugly Betty | ABC.com | 631,000 |
| 7 | Samantha Who? | ABC.com | 560,000 |
| 8 | Scrubs | ABC.com | 519,000 |
| 9 | Survivor | CBS Television | 496,000 |
| 10 | True Beauty | ABC.com | 462,000 |
| “Source: Nielsen Online, VideoCensus
*Reflects video content on ABC.com, CBS Television, CWTV.com, FOX Broadcasting, |
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The rankings are based on broadcast networks that tag their online offerings. Hulu.com was excluded from the survey as it does not currently report VideoCensus data at the program level. Web sites included in the survey are: ABC.com, CBS Television, CWTV.com, Fox Broadcasting and NBC.com.
Watch a video from John Burbank, CEO, Nielsen Online
To read more about Nielsen’s VideoCensus, including additional rankings for top entertainment programs ranked by time spent online and information on our methodology, view the entire release here.
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