June 10, 2009 32 Comments
Upon Apple’s announcement of a new iPhone – the iPhone 3G S, slated to be available June 19 – Nielsen takes a look at iPhone insights on its users and usage.
- As of April 2009, Nielsen estimates that there are 6.4 million active iPhone users in the U.S., up from 2.1 million a year prior. The most impactful iPhone announcement this week may be the price reduction of $99 for the 8 GB version: cost has been one factor (in addition to AT&T exclusivity) that’s kept the overall iPhone audience modestly sized.
- 37% watch video on their phone (6x as likely as the typical subscriber)
- The iPhone audience is age-diverse: a device this powerful isn’t just for kids. There are roughly as many iPhone users 55 and older as there are 13-24.
- iPhone users look good to mobile marketers. Forty-percent have household incomes of $100K or more – twice the ratio among all subscribers (19%). That income may also be helpful for current iPhone owners who want to upgrade: in-contract iPhone owners may have to pay an additional $200 to upgrade before their contract expires.
- It’s not just for looks. 98% of iPhone users use the data features of their phone, services that should improve with the enhanced speed promised by the iPhone 3G S.
- 88% use the Internet (making them 4x as likely as the typical subscriber)
- 75% download apps (5x as likely as the typical subscriber)
- 72% used location based services (7x as likely as the typical subscriber)
Apple’s announcement came on the heels of the release of the latest so-called “iPhone killer” the Palm Pre smartphone. However, iPhone buzz continues to dominate the blogosphere.
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Tags: Apple, AT&T, data plans, demographics, iPhone, mobile marketing, mobile phone, Palm Pre, price drop, streaming video, teens, telecom, Text Messaging
I’am not surprised that the iPhone isn’t a kids phone as its simply too expensive. By the way the price reduction on the iPhone is only for new customers, existing customers are excluded from this deal, not a smart move I believe, how many will defect to the competition?
[...] iPhone Users Watch More Video… and are Older than You Think | Nielsen Wire Good data. (tags: iphone metrics statistics mobile video age nielsen) [...]
Even at $99 for the 8gig handset, how many 13-24-year-olds (or their parents) can afford the $70 (and up) monthly tariff? There are no “family data plans” on AT&T. (Unlikely there will be many families outfitting their 3 teenagers with Palm Pre’s, but if they did, it would be thousands cheaper per year than giving them 3 iPhones…)
[...] Read | Permalink | Email this | Comments [...]
[...] resto de móviles. Apple rompiendo clichés una vez más.[Vía Intomobile]Read | Permalink | Email [...]
[...] resto de móviles. Apple rompiendo clichés una vez más.[Vía Intomobile]Read | Permalink | Email [...]
[...] equally to the old and young Posted by emily Published in Uncategorized A new report from Nielson Wire says that iPhone users are age-diverse and that there are roughly the same number of users over 55 [...]
[...] Read | Permalink | Email this | Comments [...]
[...] agrada todas as idades Segundo uma pesquisa realizada pela Nielsen Online, o telefone da Apple possui uma utildade muito importante e diversão garantida para todas as [...]
[...] new report from Nielson Wire says that iPhone users are age-diverse and that there are roughly the same number of users over 55 [...]
[...] times more likely to access YouTube compared to regular mobile web users. From 2009, it jumps to 37% of iPhone users watched online video, but the rest of mobile world has caught up, (iPhone users 6x more likely to watch video compared to regular mobile [...]
[...] young as well as users who are old and expect more than entertainment from their mobile phones. A recent study from Nielsen says that iPhone users are equally distributed over the age spectrum. The distribution is same [...]
[...] la repercusión del nuevo iPhone 3GS, Nielsen acaba de mostrar un estudio sobre los usuarios de iPhone que trata de representar a los 6.4 [...]
[...] la repercusión del nuevo iPhone 3GS, Nielsen acaba de mostrar un estudio sobre los usuarios de iPhone que trata de representar a los 6.4 [...]
[...] une étude menée par Nielsen en Avril 2009, la majorité des possesseurs d’iPhone a entre 25 et 55 [...]
[...] and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age. Other finding of the [...]
[...] iPhone 3G… so this is good news for Apple fanboys and shareholders. Last week, the Nielsen blog suggested that the price of the current iPhone 3G sliding to an entry-level $99 price tag may be [...]
[...] Šajā rakstā ir salīdzināt citi mobilie telefoni ar iPhone. iPhone lietotājs daudz vairāk skatās Youtube kā citi mobīlo ierīču īpašnieki. Un vēl nopietnāks ir Nielsen pētijums par iPhone un video. [...]
[...] this mean if the ‘legit’ OS 3.0 comes out today?” Well let me tell you: the other 6.4 million people will have it. I will no longer be secluded to sharing my glorious feature (bug) findings [...]
[...] and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age. Other finding of the [...]
[...] Feelingul meu imi spune ca profilul utilizatorilor are si o afinitatea crescuta pentru publicul masculin. Datele sunt furnizate de nielsen mobil aici . [...]
[...] the smartphone market is not quite a standard yet. According to Nielsen, as of April 2009 there were more than 6 million active iPhone users in the United States. While [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in June.Although AT&T is receiving a lot of [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in [...]
[...] connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in [...]
[...] users are said to be six times as likely as anybody else to watch video on their phones, and if WiFi aggregator JiWire’s report says anything about [...]
[...] via iPhone Users Watch More Video… and are Older than You Think | Nielsen Wire. [...]
[...] logical, what may be more surprising is the widespread use of mobile web by seniors. According to these Nielsen statistics, 17% of iPhone users who watch videos from their phones are 55 years or older. [...]
[...] The new venture is set to produce “simple phones with easy-to-use software” but the market for those is vulnerable to the all singing, all dancing next generation of smartphones with simple user interfaces… in my opinion it’s a brave bet to assume that granny won’t want access to an App Store when there are already about as many iPhone users aged over 55 than there are aged under 24. [...]
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