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iPhone Users Watch More Video… and are Older than You Think

June 10, 2009

Upon Apple’s announcement of a new iPhone – the iPhone 3G S, slated to be available June 19 – Nielsen takes a look at iPhone insights on its users and usage.

  • As of April 2009, Nielsen estimates that there are 6.4 million active iPhone users in the U.S., up from 2.1 million a year prior. The most impactful iPhone announcement this week may be the price reduction of $99 for the 8 GB version: cost has been one factor (in addition to AT&T exclusivity) that’s kept the overall iPhone audience modestly sized.
  • 37% watch video on their phone (6x as likely as the typical subscriber)
  • The iPhone audience is age-diverse: a device this powerful isn’t just for kids. There are roughly as many iPhone users 55 and older as there are 13-24.

  • iPhone users look good to mobile marketers. Forty-percent have household incomes of $100K or more – twice the ratio among all subscribers (19%). That income may also be helpful for current iPhone owners who want to upgrade: in-contract iPhone owners may have to pay an additional $200 to upgrade before their contract expires.
  • It’s not just for looks. 98% of iPhone users use the data features of their phone, services that should improve with the enhanced speed promised by the iPhone 3G S.
  • 88% use the Internet (making them 4x as likely as the typical subscriber)
  • 75% download apps (5x as likely as the typical subscriber)
  • 72% used location based services (7x as likely as the typical subscriber)

Apple’s announcement came on the heels of the release of the latest so-called “iPhone killer” the Palm Pre smartphone. However, iPhone buzz continues to dominate the blogosphere.

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  • http://www.nikkeiindex.com Nikkei 225

    I’am not surprised that the iPhone isn’t a kids phone as its simply too expensive. By the way the price reduction on the iPhone is only for new customers, existing customers are excluded from this deal, not a smart move I believe, how many will defect to the competition?

  • http://www.andrewgolis.com/blog/?p=3204 Andrew Golis » Blog Archive » links for 2009-06-11

    [...] iPhone Users Watch More Video… and are Older than You Think | Nielsen Wire Good data. (tags: iphone metrics statistics mobile video age nielsen) [...]

  • http://PervasiveMedia Bill Sanders

    Even at $99 for the 8gig handset, how many 13-24-year-olds (or their parents) can afford the $70 (and up) monthly tariff? There are no “family data plans” on AT&T. (Unlikely there will be many families outfitting their 3 teenagers with Palm Pre’s, but if they did, it would be thousands cheaper per year than giving them 3 iPhones…)

  • http://gtecnologia.net/el-iphone-es-para-los-jovenes-aunque-sea-de-espiritu/ El iPhone es para los jóvenes (aunque sea de espíritu) | Gtecnologia.net

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  • http://thegeekers.wordpress.com/2009/06/13/iphone-agrada-todas-as-idades/ iPhone agrada todas as idades « The Geekers

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  • http://homosemiotikus.wordpress.com/2009/06/15/64-millions-d%e2%80%99utilisateurs-de-iphone-aux-us/ 6,4 millions d’utilisateurs de iPhone aux US « Homosemiotikus

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  • http://blogfreenow.com/?p=275 Majority of iPhone Users Are Old and Rich, They Also Want More Video | Blog Free Now

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  • http://youngrestlessprofessionalist.wordpress.com/2009/10/02/mobile-internet-use-jumps-34-from-last-year/ Mobile Internet Use Jumps 34% from Last Year « The Young and The Restless Professionalist

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