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In November, 10.3 million British Internet users visited at least one of the 10 most popular newspaper websites — up 23% from 8.3 million unique visitors during the same month a year ago.
Meanwhile, 5.5 million Brits visited at least one of the top 10 magazine websites — up 30% from 4.3 million unique visitors last year.
Among the top 10 newspaper websites, the Guardian’s site was most popular, drawing 3.5 million unique UK visitors in November. The Mirror (92%), Independent (85%), and Daily Mail (65%) had the largest year-over-year growth.
Among the top 10 magazine websites, Auto Trader was easily the most popular, with 1.8 million unique UK visitors. BBC Good Food (+153%) and Radio Times (+76%) were the fastest growing online magazines among the top ten.
Most Popular Newspaper Websites (UK Only): November 2008
| Rank (by 2008 UA) |
Newspaper Website | UK Unique Audience: November 2008 (000) |
UK Unique Audience: November 2007 (000) |
% Change |
|---|---|---|---|---|
| 1 | Guardian | 3,459 | 3,044 | 14% |
| 2 | Telegraph | 3,142 | 2,563 | 23% |
| 3 | Times | 2,896 | 2,041 | 42% |
| 4 | Sun | 2,711 | 1,895 | 43% |
| 5 | Daily Mail | 2,692 | 1,631 | 65% |
| 6 | Independent | 1,588 | 859 | 85% |
| 7 | Mirror | 1,334 | 695 | 92% |
| 8 | New York Times | 902 | 824 | 9% |
| 9 | Financial Times | 774 | 587 | 32% |
| 10 | Metro | 645 | 531 | 21% |
| Source: The Nielsen Company (November 2007 and November 2008). | ||||
Most Popular Magazine Websites (UK Only): November 2008
| Rank (by 2008 UA) |
Magazine Website | UK Unique Audience: November 2008 (000) |
UK Unique Audience: November 2007 (000) |
% Change |
|---|---|---|---|---|
| 1 | Auto Trader | 1,847 | 1,784 | 4% |
| 2 | Which? | 1,055 | 822 | 28% |
| 3 | BBC Good Food | 745 | 294 | 153% |
| 4 | Radio Times | 566 | 321 | 76% |
| 5 | Time Out | 565 | 608 | -7% |
| 6 | Scientific American | 427 | n/a | n/a |
| 7 | PC Advisor | 405 | 254 | 59% |
| 8 | NME | 388 | 228 | 70% |
| 9 | National Geographic | 387 | 333 | 16% |
| 10 | Wired | 370 | 247 | 50% |
| Source: The Nielsen Company (November 2007 and November 2008). | ||||
Read coverage of Nielsen’s findings in New Media Age, Brand Republic, and MediaWeek.
Among all providing a grain of sand came out ahead
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