December 17, 2008
More than 78 million Americans visited sports websites in November, a 5% increase over the same month last year.
Yahoo! Sports was the top sports site, drawing nearly 23 million unique visitors last month – a 2% jump from a year ago. In November, the average Yahoo! Sports user spent 20% more time on the site, compared to last year.
ESPN.com placed second in Nielsen’s ranking, but showed the greatest increase in unique visitors (+12%). ESPN’s users also logged on for 20% more sessions last month than in November 2007.
NFL Internet Network, FOX Sports on MSN, and CBS Sports rounded out the top five.
Top 5 U.S. Sports Websites: November 2008
| Rank | Website | Unique Visitors | % Change Vs. November 2007 |
|---|---|---|---|
| 1 | Yahoo! Sports | 22,788,000 | 2% |
| 2 | ESPN | 22,198,000 | 12% |
| 3 | NFL Internet Network | 14,072,000 | 0% |
| 4 | FOX Sports on MSN | 13,766,000 | -10% |
| 5 | CBS Sports | 12,939,000 | -7% |
| All U.S. Sports Websites | 78,499,000 | 5% | |
| Source: The Nielsen Company (November 2007 and November 2008). | |||
Read coverage of Nielsen’s findings in USA Today.
For press inquiries or for more information on this article contact Nielsen
