April 23, 2009
With several high profile games released in the past few months, chalk one up for Halo Wars. According to Nielsen’s weekly Video Game Tracking survey, the title generated the highest definite purchase interest among games in the week of their release for any title released through April 18 this year. In the week leading up to its March 3rd release in the US, 23 percent of gamers had strong purchase interest for the real-time strategy off-shoot of the immensely popular Halo trilogy. It narrowly beat Resident Evil 5 which garnered 20 percent definite purchase interest in the week leading up to its March 13 release in the US.
| Video Game Purchase Interest | ||
|---|---|---|
| RANK | Game | Definite Interest |
| 1 | Halo Wars | 23% |
| 2 | Resident Evil 5 | 20% |
| 3 | Grand Theft Auto: Chinatown Wars | 18% |
| 4 | Guitar Hero: Metallica | 16% |
| 5 | Dragon Ball: Evolution | 15% |
| 6 | The Godfather II | 14% |
| 7 | Street Fighter IV | 14% |
| 8 | Killzone 2 | 13% |
| 9 | Final Fantasy Crystal Chronicles: Echoes of Time | 12% |
| 10 | NASCAR Kart Racing | 12% |
| source: The Nielsen Company | ||
By contrast, Resident Evil 5 generated significantly more buzz online than Halo Wars around the time of its release.
For more insights, download Nielsen reports and webinars, or contact us.
