16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population
In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent from 2004 to 2010 (according to the U.S. Census Bureau, from 7/04 – 7/10 projection).
Time spent online among children aged 2-11 increased 63 percent in the last five years, from nearly 7 hours in May 2004 to more than 11 hours online in May 2009. Time spent among kids outpaced the increase for the overall population, which grew 36 percent in the last five years
Boys spent 7 percent more time online than girls; while girls viewed 9 percent more Web pages than boys did in May 2009.
Online Parents Keep the Camera Rolling
According to Nielsen’s @Plan Summer 2009 data, 26.3 percent of the online adult population, or 38.2 million, have children 11 years old or younger in the household – a 7 percent increase from Summer 2008. Online adults with children under age 12 in the household were 1.7 times more likely to purchase a digital camcorder.
Jack Spends More Time Viewing Videos than Jill
Online video viewership among 2-11 year olds was split evenly between boys and girls, with 5.1 million boys and 5.2 million girls viewing video online in May
Online video consumption between boys and girls was not so even. In May 2009, boys led in viewing and time spent: consuming 61 percent of video streams among children and comprising 57 percent of the time spent viewing videos.
[...] a comment » Neilsen published a survey of internet use amongst children aged 2 to 11 (Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online). This is one of those reports that lends credence to that famous proclamation of 19th Century [...]
[...] primeira, hoje: pesquisa da nielsen, nos EUA, mostra que as crianças estão na rede e em peso. o número de pessoas de 2 a 11 anos de idade na [...]
Our kids are the frontrunners of a new tech savvy generation. Unlike us they grew up with the internet and it has become an integrated part of their lives.
[...] More Than Texts (eMarketer) * Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online (The Nielsen Company) * Future Marketing Trends – By The Numbers (TheFuturebuzz) * Will Generation Y Put Nike in Its [...]
[...] The augmented similarity amid the searches by online adults and online kids has engendered apprehensive circumstances for parents. Kids ages 2 to 11 make up nearly 10 percent of all online users; that’s 16 million people, or 18 percent more than five years ago, according to a report from Nielsen Online. [...]
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