Google Chrome Launch Triggers Online Traffic, Buzz Spikes

September 17, 2008

More than 1.9 million unique visitors in the U.S. visited the “Thank You” page associated with Google Chrome, Google’s new Web browser, following its launch during the first week of September, Nielsen Online reported Wednesday.

Seventy-three percent of Chrome’s visitors were men, with males 35-49 accounting for 39% of all traffic.  Female visitors were more likely to be in the 18-34 age group.

Overall, nearly 1.4% of all U.S. Internet users who went online from home or work between September 1 and September 7 visited the page, which typically indicates a download.

Consumers also flocked to the blogosphere to discuss Chrome.  Buzz about the new browser spiked on September 2, the browser’s first day of availability, and peaked the following day, with mentions in nearly one percent (0.92%) of all online consumer discussions, according to Nielsen. 

Online buzz about Chrome easily outpaced buzz about competitor browsers Firefox (0.4%), Internet Explorer (0.2%), Safari (0.09%), and Opera (0.07%). 

View the full press release.

Read coverage of Nielsen’s findings in Information Week, the International Business Times, and on CNET.com.

For press inquiries or for more information on this article contact Nielsen
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  • http://blog.gadodia.net Vaibhav

    Yup, I experienced the buzz spike first hand. I wrote a comparison with FireFox, and got SO MANY readers on my blog (50 times more than usual).

    So, I wrote another one: http://blog.gadodia.net/google-chrome-pros-and-cons/

  • bandsxbands

    My friend and I were recently talking about how modern society has evolved to become so integrated with technology. Reading this post makes me think back to that discussion we had, and just how inseparable from electronics we have all become.

    I don’t mean this in a bad way, of course! Ethical concerns aside… I just hope that as the price of memory falls, the possibility of downloading our memories onto a digital medium becomes a true reality. It’s one of the things I really wish I could experience in my lifetime.

    (Posted on Nintendo DS running R4i SDHC DS SKu2)

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