Comments on: For Social Networking, Women use Mobile More Than Men http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Brian Asner http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/comment-page-1/#comment-28498 Brian Asner Wed, 05 May 2010 01:13:56 +0000 http://blog.nielsen.com/nielsenwire/?p=20510#comment-28498 The chart showing "mobile social network usage by age" seems to be a bit misleading. While the 35-54 year old group appears to be the majority, that group also covers a 20 year age range, as compared to the 7 year range covered by the 18-24 year old group. If these groups were divided into comparably sized segments (i.e. breaking 35-54 into three groups of 6 or 7 year intervals), wouldn't these percentages shift drastically? If distribution is equal among that 35-54 group, the segments would be slightly smaller than the 18-24 group. The chart showing "mobile social network usage by age" seems to be a bit misleading. While the 35-54 year old group appears to be the majority, that group also covers a 20 year age range, as compared to the 7 year range covered by the 18-24 year old group.

If these groups were divided into comparably sized segments (i.e. breaking 35-54 into three groups of 6 or 7 year intervals), wouldn't these percentages shift drastically? If distribution is equal among that 35-54 group, the segments would be slightly smaller than the 18-24 group.

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