March 2, 2010
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
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The chart showing "mobile social network usage by age" seems to be a bit misleading. While the 35-54 year old group appears to be the majority, that group also covers a 20 year age range, as compared to the 7 year range covered by the 18-24 year old group.
If these groups were divided into comparably sized segments (i.e. breaking 35-54 into three groups of 6 or 7 year intervals), wouldn't these percentages shift drastically? If distribution is equal among that 35-54 group, the segments would be slightly smaller than the 18-24 group.
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