January 25, 2012
During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.
Overall Online Video Usage (U.S.)
|
Dec-11 |
| Unique Viewers |
164,298,000 |
| Total Streams |
22,617,316,000 |
| Streams per Viewer |
137.7 |
| Time per Viewer (hh:mm) |
5:04 |
| Source: Nielsen |
Top Online Video Destinations by Unique Viewers (December 2011, U.S.)
| Video Brand |
Unique Viewers (000) |
| YouTube |
131,382 |
| VEVO |
39,701 |
| Yahoo! |
36,681 |
| Facebook |
23,523 |
| MSN/WindowsLive/Bing |
22,986 |
| AOL Media Network |
20,637 |
| The CollegeHumor Network |
19,261 |
| Hulu |
19,261 |
| ESPN Digital Network |
16,684 |
| Perform Group |
10,893 |
Source: Nielsen
Read as: During December 2011, 131 million unique U.S. viewers watched YouTube video content |
Top Online Video Destinations by Total Streams (000) (December 2011, U.S.)
| Video Brand |
Total Streams (000) |
| YouTube |
13,782,781 |
| Hulu |
756,921 |
| VEVO |
435,411 |
| AOL Media Network |
358,784 |
| Yahoo! |
338,700 |
| Netflix |
251,792 |
| ESPN Digital Network |
233,104 |
| Comcast Digital Entertainment Websites |
216,502 |
| MSN/WindowsLive/Bing |
205,260 |
| Disney Online |
167,892 |
Source: Nielsen
Read as: During December 2011, over 13 billion videos were streamed on YouTube |
Top Online Video Destinations by Time per Viewer (Decemeber 2011, U.S.) / 500K Unique Viewer Minimum
| Video Brand |
Time per Viewer (hh:mm) |
| Netflix |
10:07 |
| Hulu |
3:08 |
| Youtube |
3:02 |
| Justin.TV |
2:28 |
| Megavideo |
2:10 |
| Youku |
1:42 |
| CWTV.com |
1:32 |
| CBS Entertainment Websites |
1:05 |
| Nickelodeon Family & Parents |
1:04 |
| ABC Television |
1:03 |
| Source: Nielsen
Read as: During December 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 7 minutes watching video content on Netflix |
